Nybuy Cash Mechine

Ewen Chia’s
Newbie Cash Machine™
“Finally! Even Newbies Can Make Real
Money Online With These Simple
Step-By-Step Cash Machines!”
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 2
Important Copyright Information
Please note you have no rights to this product, it is only for your personal use. You
may NOT give away or include this as a bonus to any product and membership site.
You may also not reveal any of the information contained in this product in any
manner whatsoever. Thank you.
“Newbie Cash Machine™” is a worldwide-protected publication of
© Ewen Chia and www.InternetBusinessForNewbies.com
ALL RIGHTS RESERVED
No part of this product may be reproduced or transmitted in any form whatsoever, electronic, or
mechanical, including photocopying, recording, or by any informational storage or retrieval
system without expressed written, dated and signed permission from the author.
DISCLAIMER AND/OR LEGAL NOTICES
The information presented herein represents the views of the author as of the date of
publication. Because of the rate with which conditions change, the author reserves the rights to
alter and update his opinions based on the new conditions.
This product is for informational purposes only and the author does not accept any
responsibilities for any liabilities resulting from the use of this information.
While every attempt has been made to verify the information provided here, the author and his
referrals cannot assume any responsibility for errors, inaccuracies or omissions.
Any slights of people or organizations are unintentional.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 3
About The Author: Ewen Chia
Ewen is an early Internet business pioneer who has been marketing on the
internet since 1997. He is the owner of Autopilot Internet Income Pte Ltd at
http://www.AutopilotInternetIncome.com.
As a world famous and highly-respected marketer, Ewen is often called upon for
his ingenious marketing advice - especially in the areas of business integration,
profit leverage, product creation and online branding.
Ewen Chia is known as the “World’s #1 Super Affiliate” and his name is
synonymous with Affiliate Marketing.
Widely acknowledged as the secret weapon of many other Internet Marketing experts, Ewen has an
uncanny ability to trounce the competition and take on the coveted #1 reseller spot in almost every
marketing rollout.
Ewen is a rare breed because he actually makes thousands of dollars online every single day. A
brand new internet business he set up recently netted over US$100,000.00 in less than 30 days in
March 2007.
Another internet business generated a whopping US$1.497 MILLION in just 36 hours and he did it
without spending a cent on advertising or promotion!
Ewen has taught thousands of students worldwide using his proprietary Autopilot Internet Income™
System which allows anyone to make a fulltime income purely from the Internet. Ewen has more
than 300,000+ subscribers purchasing his products.
Many have been able to quit their day jobs, live the internet lifestyle and achieve real financial
freedom thanks to his proven teachings and strategies.
Ewen is also a much sought after international speaker and has toured the world sharing his
Internet business knowledge and experience.
In November 2006 (Singapore), Ewen received the World Internet Summit “World Internet
Challenge” award for starting a new Internet business and making over US$80,000.00 in 3 days
LIVE right in front of an amazed audience of 1,000 participants.
In March 2007 (Australia), Ewen was unanimously voted the Best Speaker by the 350 strong
audience at the World Internet Summit.
**VOTED BEST SPEAKER**
WORLD INTERNET SUMMIT - AUSTRALIA 2007
Ewen has also been officially invited as the only local featured speaker at the world’s biggest
internet marketing event - World Internet Mega Summit Singapore in May 2007.
You can see some of Ewen’s Internet Marketing products here:
http://www.SecretAffiliateWeapon.com
http://www.AutopilotProfits.com
http://www.AffiliateOfTheMonth.com
http://www.MyFreeWebsiteBuilder.com
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 4
Table Of Contents
Introduction: A Wake Up Call! Page 4
What The Internet Business Is All About Page 7
So How Do People Really Make Money… Page 9
The Internet Is Primarily About… Page 11
Your Value To The Marketplace Page 12
Your Role As A “Middle Person” Page 14
The Easiest And Most Immediate Way To Start… Page 16
How Affiliate Marketing Works Page 18
Your Required Skills And Tools Page 20
The Newbie Cash Machine™ System Page 21
How The System Works Page 24
The Step-By-Step System Page 28
System Step #1 Page 29
System Step #2 Page 40
System Step #3 Page 54
System Step #4 Page 57
System Step #5 Page 65
System Step #6 Page 70
System Step #7 Page 71
System Step #8 Page 85
System Step #9 Page 121
System Step #10 Page 122
Conclusion: Sticking With It! Page 140
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 5
Introduction: A Wake Up Call!
The Newbie Cash Machine™ is unlike any other guide you've read before. A lot of books
promise to show you how to make real money online, but fail to deliver…
Inevitably, the focus on one or two techniques taken out of context, instead of showing you the
step-by-step big picture.
You need the big picture.
Your success depends on it. It is only when you understand the basics of how money is made
on the Internet that any of the other tricks and techniques will be of any value to you.
This is why I created the Newbie Cash Machine™ system. Consider this the ultimate, “official
'newbie's guide” to making money on the Internet.
What you'll learn here is that making online really is simple.
I know you may have been mislead before, and studied other money-making models that just
didn't work – however, that's likely because those guides left out the very basic, but key,
fundamentals about online business.
Earning money online is easy when you understand how to choose the right market, how to
target products for that market, and how to convert prospects into customers.
If you've failed in the past, it is likely that you missed some part of that equation. The fact is that
it’s really a 1-2-3 process consisting of:
✔ A product offer
✔ Targeted traffic
✔ Good sales copy
This guide will show you how to make sure you've got all three of those elements, and show
you how to put it all together in order to create your own 'Newbie Cash Machine™' that spits
out money for you like clock-work!
Although this guide is primarily targeted at newbies, I believe even experienced marketers will
find something new or of value here. If anything, this guide will be a good 'refresher' course in
the fundamentals of online business.
No matter who you are, Newbie Cash Machine™ will give you a framework for setting up a
profitable business. Nothing is left out here, and the tactics covered are flexible and easily
applied to any market you choose.
All of that said, I want to give you a 'wake up call'…
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 6
The information you're getting in this guide gives you a virtual 'blank check' to cash in on your
dream of owning a successful Internet business.
The steps I teach you here do work and you will make money if you follow them as
instructed. But...
The promise I'm making you here is a two-way street. Your willingness to learn and action will
be crucial factors in your success. Are you really ready to run a successful business? Do you
have the right mindset? You've got to make a true commitment to doing the following:
✔ Learning
✔ Focusing
✔ Taking action
It’s easy to say 'OK' to these requirements on an intellectual level, without really understanding
what they entail. So, let me explain what's involved with each one.
Learning
We'll cover a lot of material in this guide. Some of it might be totally new to you. It is very
important that you take the time to get a firm grasp on each of the concepts presented to you.
Just “skimming” won't cut it. Study each concept until you understand it well enough to explain it
easily to someone else.
Focusing
You must focus not just on learning the material, but understanding how it all connects and how
you put it into action. Also, you'll need to focus on committing to the real work involved in
running a business. It is important to create a daily 'action plan' to put what you learn into
practice.
Taking Action
This is, of course, the ultimate step. While I can teach you the how and why of what works
online, only you can make it happen. You need to take at least one step forward each day, no
matter how small. It can be as simple as buying a domain name or writing an article.
The important thing is to get moving…
To Your Success!
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 7
What The Internet Business Is About
Why do people do business on the Internet, what can owning an Internet business do for you?
When it comes down to it, it’s all about freedom. An Internet business gives you more freedom
of choice in:
✔ How you spend your time
✔ How you express your unique talents and interests
✔ How much you are able to earn
This is because, in the Internet business, you are your own boss.
You get to decide where the focus is in terms of the products you're selling, how much time and
effort you invest in selling them, and how you want to grow your business.
Better yet, you get to set your own hours and you won't be fired or laid off. You get to run your
business for as long as you wish; and, if you find it just doesn't suit you, you can change the
focus of your business, sell it off, even quit and go back to the 9 to 5 world if you want.
Now, it should go without saying that Internet business is also about money. Potentially lots of
money if you hit a lucrative niche and understand how to exploit it.
I challenge you to find any other home-based business that can pull in as much income as an
Internet business!
We're in a unique point in history where almost anyone can have their own business.
The reason for this is that the cost, or barriers, to entry in the
Internet business are amazingly low.
In traditional business, you might have to spend several thousand dollars just to get started.
This is out of reach for the average person.
In the Internet business, you can get started on a shoe-string budget. People have built fortunes
on the Internet starting with nothing more than fifty-bucks and a winning idea.
It gets even better. Not only are start-up costs low, but overall operating costs in Internet
businesses are lower compared to traditional businesses. You can spend, say, $100/month on
web hosting and advertising, while making back 10 x's that amount.
I can't think of any other industry where profit margins exceed expenses on this level, except
perhaps the oil and pharmaceutical industries.
Ewen Chia’s “Newbie Cash Machine™” System
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In fact, the single-owner Internet based business still comes out ahead when you look at the
scale of profit relative to the individual.
If all of this isn't enough to convince you, then I don't know what will, but I urge you to take a
serious look at how an Internet business might benefit you.
Maybe you're ready to find a way out of your current job. Maybe you want to save for retirement
or put your children through college.
In either case, if you want extra time, extra money, or both, then an Internet business is one of
the easiest and most effective paths to achieving those goals!
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 9
So How Do People Really Make Money
On The Internet?
So, just how do people really make money on the Internet? I think you'll be surprised by the
variety of money-making opportunities at your digital doorstep.
A lot of people still hold the stereotypical view of Internet income being almost entirely
advertising based. There was a time when that was true.
During the tech boom of the late 90's, thousands of websites sprung up that were based solely
on monetizing content (e.g., articles and news) with advertising.
And, yes, many of those businesses failed because they tried to grow into Fortune 500 sized
companies overnight, riding on the back of advertising profits and the 'virtual' equity of their
stock options.
Of course, the market corrected itself, and these companies crashed and burned. The major
lesson learned there is that profitable Internet businesses need to offer a mix of products and
services.
In other words, you need to offer real value to visitors while
charging a fair price.
The types of products and services offered really run the gamut. Nearly everything for sale
offline is also for sale on the Internet.
Also, there some products and services which are exclusively Internet-based, and arise from
the unique needs of Internet users (for example, e-books, website graphics, Internet service
providers, e-mail providers, etc).
Just what types of products are offered online? The possibilities are endless and they can take
a number of forms:
Type One: Physical Products
Again, anything you can sell offline can sold online, too. This includes things like books, cds,
clothing, jewelry, houses, cars, kitchen appliances, plane tickets, toys and so on.
Type Two: Digital Products
People also sell 'digital' products and services on the Internet. For example, downloadable ebooks,
audio, video and software are considered 'digital' products.
Ewen Chia’s “Newbie Cash Machine™” System
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Other types of digital products include membership-based services. For example, you can
charge a monthly fee for access to a website, newsletter, consulting service and so on.
A really good example of this is the dating-related, “matchmaker” sites that charge members a
fee for full-access to their match-making services.
Type Three: 'Intangibles'
What I'm calling “intangible” products aren't really products, per se, but monetization models
based on Internet traffic and advertising.
A good example of this is Google Adsense. In the Google Adsense program, website
publishers can place Google ads on their websites and get paid each time a visitor clicks on
one of the advertisements.
Likewise, publishers can set their own advertising rates and sell space for things like banner
advertisements.
This is all very similar to the 'old' model Internet businesses relied on a few years back…
It’s just a matter of finding creative ways to extract advertising profit from the content that pulls
traffic to your website.
Ewen Chia’s “Newbie Cash Machine™” System
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The Internet Is Primarily About…
Information!
Think for a moment about why people use the Internet. Why do you go online?
You probably have a number of reasons. You stay in touch with family and friends through email.
You check the news sites for breaking headlines, weather, traffic and stock-market
reports. You might even order Christmas gifts online so you can cut down on the hassle of
shopping at the mall, and get better prices.
However, underlying all of that, the truth is that…
You use the Internet to gather information.
This is because the Internet has a wealth of information on virtually every topic imaginable. In
some cases, it is not even necessary to go to the library anymore. You can find articles and
even entire books online that contain the information you're looking for.
People look for all sorts of information online. They look for information on their hobbies and
special interests, their health concerns, advice, recipes…the list is really endless.
Also, and this is very important…
People use the Internet as a research tool prior to making
a purchase.
You've probably done this before. Maybe you're looking for the best price on a new stereo
system. Maybe you want to look at the pros and cons of a particular model of product you plan
to later purchase offline.
Either way, it’s easy to use the Internet for your research before you resort to leave your house
or picking up the phone.
Remember now though that…
This hunger for information is going to be your key to making real
money online.
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YOUR Value To The Marketplace:
Become An Information Provider
What you'll learn in the Newbie Cash Machine™ is how to profit from people's universal need
for information.
You're going to learn how to position yourself in the marketplace
as an information provider.
Why? Because information is the number one product for the Internet. The demand for
information far exceeds any other “item” you could sell.
Further, you aren't limited by “availability”. Information doesn't have to be manufactured or
shipped. It’s something you can produce using your own knowledge and experience.
By now, you might be wondering what type of information you can provide. Think again about
all of the things you tend to search for online. You're usually looking for a solution or answer to
a problem, question or concern, right?
It might be something like:
• How to get started in Internet marketing?
• Home decorating tips?
• How to fix a car?
• Fastest way to lose weight?
• Learning some new magic tricks?
All of the above represent the kinds of “how to” information people search for, and for which
information products offer the solution!
As a matter of fact, the examples I just gave you are all from existing information products.
What you're reading right now is an information product - and if you were interested in any of
the other topics mentioned, you could find some answers here:
Home Decorating
Car Repair
Lose Weight
Magic Tricks
These URLs all point to information products people just like you have created. They've taken
on the role of 'information provider' for a targeted market.
Notice that none of this information is being given away for free…
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Despite what you may have heard, people will pay you for quality information. It makes their
lives easier.
Your goal is to provide people with information that is truly
valuable.
Value is the yardstick against which all your information should be measured. If you focus on
truly helping people and providing real value, you can't fail.
Why?
First and foremost, people can see through inferior products, no matter how good the sales
hype. Even if you get someone to buy a 'shoddy' product, you'll pay for it later.
A reputation for poor quality is not what you want!
Having a reputation for quality, on the other hand, means brisk sales and lots of repeat
customers.
In fact, the more value you provide the more people are willing to pay you for it.
When people see that they get back more in value from you than they paid in price, they
actually become willing to pay you more over time.
So, remember these facts in everything you do. Use it to guide your product selection, your
advertising and in all of the information you share with prospective customers.
A focus on value is always the best approach.
Ewen Chia’s “Newbie Cash Machine™” System
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YOUR Role As A “Middle Person”:
Connecting Buyers And Sellers
Together Through Information!
Before you create your own information products, it is easiest to learn the business by acting as
a “middle-person” between the buyers and sellers of information.
You'll still use information to do this. This may seem confusing at first, so let me give you some
examples.
Let's say that a potential buyer is looking for information on weight loss. They'll do their search
in the search engine, and come across thousands of websites that offer diets, exercise tips and
weight loss tips.
The main concern for this potential buyer is: “Which solution is best for me?”
Here's where you come in as the 'middle-person'. You've researched the weight loss market,
and all of the major solutions and products available in it. You decide that Burn The Fat offers
one of the best solutions for the money.
Your job, then, is to connect with that buyer and show him or her
why “Burn the Fat” is an ideal solution for them to invest in.
In other words, you connect with the buyer, and then connect that buyer to the seller of 'Burn
the Fat'.
In order to do this, you first have to capture that buyer's personal information, i.e., his name and
e-mail address. This allows you to follow up with him on his expressed interest in weight
loss solutions.
When you follow up, you'll provide him the information he needs to make a decision.
Essentially, this means educating him on weight loss in general, as well as showing him the
major benefits of the 'Burn the Fat' solution, specifically.
Your value as a “middle-person” rests in your ability to convincely
introduce a buyer to a product he needs to solve a problem.
This process really is a lot like making an introduction between strangers in the real world.
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Think about all of the factors people weigh when they first meet someone new. First
impressions are crucial. There's always an implied transaction involved.
People gather information about each other in order to determine whether and how a
relationship will proceed.
It's the same thing at play when it comes to introducing people to new products and
services.
Just as you would, in the real world, introduce two people by sharing their names, background,
status, etc...you introduce people to new products by name and by providing details about the
products features and benefits.
Benefits, for example, are a lot like shared interests. People are usually more comfortable when
they have things in common with each other, right? The same thing is at play here, too. Your
job is to help foster that sense of connect, that sense of “this product sounds like the right
solution for me.”
So, making introductions in the information business is very
profitable and Newbie Cash Machine™ will teach you how to do
exactly that.
There's a very special business model that is a perfect fit for the 'middle-person'.
This model is based entirely around the method of using information to connect buyers
and sellers.
Let's go ahead and take a good look at how to get started...
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 16
The Easiest And Most Immediate Way
To Start Is With Affiliate Marketing!
Affiliate marketing is the ultimate “middle person's” business model. This is because you've
none of the usual extra work and expense involved in being a seller.
Don't get me wrong, you'll still be “selling” something, but you won't be tasked with creating the
actual product, processing payments or dealing with customer service issues.
In affiliate marketing, all you have to do is make the introduction. Connect the buyer to
the seller.
As soon as that relationship is “formalized” through an actual sale, you get paid. Nothing could
be easier.
Definition of Affiliate Marketing
So, just what is this magical thing called 'affiliate marketing'?
At the most basic level, affiliate marketing is a 'pay-for-performance' advertising model.
As an affiliate, what you're really doing is advertising for the merchant you are affiliated with.
Let's look at this in terms of “problem and solution”, and you'll understand the basis for this
model.
What is the one thing every website owner needs more of? --> Traffic. You can have the best
product in the world, but it won't sell unless you have real, live people visiting your website.
Now, there are a number of ways to get traffic to a website. Most merchants use a combination
of 'natural' traffic strategies (like getting a high ranking in the search engines) and paid
advertising strategies.
The problem is that there's only so much traffic a merchant can generate on their own – at least
in terms of time and cost effective strategies.
This used to be a BIG problem for smaller, independent companies who lacked the budget and
'brand awareness' of giants like Microsoft or Coca Cola.
That is, until about 10 years ago, when a little company called Amazon.com pioneered a new
advertising model called 'affiliate marketing'.
Their goal: to bust through the limitations of traditional advertising, and unleash a flood of traffic
unlike anything an Internet business of their size had ever seen before.
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This new affiliate marketing model they created relied on the power of networking.
In other words, they created their own networks of individual advertisers, called “affiliates”, who
would be paid for each sale generated by new visitors they brought in.
This method worked so well that an entirely new field of professional was born: affiliate
marketers.
Thousands of new affiliates, and affiliate networks, sprang up across the web. Affiliate
marketing is now considered a business model in and of itself, and not just an advertising
model.
The reason is that affiliates can make serious incomes referring sales to their merchants.
Fortunes can be made helping to sell other people's products. Who wouldn't want a piece of
that action?
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How Affiliate Marketing Works, And
Why It Works
In order to get more traffic and sales, a merchant can start what is known as an “affiliate
program”.
In practical terms, an affiliate program is simply the 'structure' under which the merchant will
provide support and incentive to the affiliates who join the program. Setting up the program
requires the merchant to do several things:
✔ Implement an affiliate “tracking” system
✔ Decide what to pay affiliates for each referred sale on a given product.
✔ Set up support and resources for affiliates so they can easily market the products
The affiliate tracking systems can be run by the merchant, or through a third-party like
Commission Junction or Clickbank.
“Commissions” (what affiliates are paid) are usually set as a percentage of product price.
Lastly, the support and resources include things like banners, solo ads and other pre-written
promotional material the affiliate can use.
When an affiliate joins a particular affiliate program, he is given an “affiliate link”.
This link is unique to that individual affiliate, and all visitors referred by the affiliate through that
link are tracked and credited to the affiliate.
NOTE:
I realize that affiliate links may be an abstract concept to you right now, but don't worry.
Later in the report, I'll show you exactly how to sign up for an affiliate program, choose
products, and get your affiliate links and start using them.
To sum up: when a visitor clicks through an affiliate link and purchases something, the affiliate
who referred that visitor gets credit for the sale and gets paid a commission.
Once you have the link, you can start using it on your own website, in e-mails, in Google
Adwords ads, and so on. The link will take the visitor to the merchant's sales page, while
crediting you with the referral if a sale is made.
Pretty simple, right?
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The reason affiliate programs works so well is because of the incentive provided to affiliates,
and the cost-effectiveness provided to the merchant.
The affiliate wants to earn money. The merchant wants to save money, and he does, because
he doesn't have to pay the affiliate anything until a sale is made.
This is different from traditional advertising, where you have to pay up front for visitors and have
no guarantee of sales.
So, the relationship between an affiliate and a merchant is really a win-win situation. For the
affiliate, especially, there's no limit on income. As an affiliate, you can earn as much money as
you are able to generate in commissions.
This is unlike a regular job where you have a fixed salary our hourly wage. If you were to refer
$100,000 in sales as an affiliate on one product, and if your commission is 50%, then you get
$50,000.
It doesn't matter how long it took you to do it…or even whether you do it month after month…
You control your own financial destiny all the way.
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© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 20
Your Required Skills And Tools
As an affiliate, you'll need a certain skill-set, along with an arsenal of tools to help you market
and promote affiliate products.
As you go through this guide, I'll show you how to do the fundamental steps required to create
your 'cash machine'. Also, where appropriate, I'll direct you to more resources where you can
learn additional skills.
The skills and the tools you need fall into roughly four general categories:
• Technical
• Marketing/Copy writing
• Critical thinking
• Tools for setting up website and e-mail list
For instance, you'll need to know how to set up your own web site, as well as your own
autoresponder for capturing email addresses and running an email list. Both of these tools, and
the skill to use them, are required.
I'll show you how to get all of that set up on a very basic level, and then point you to some
resources that will help along the way.
Other skills, such as copy writing and critical thinking, will be taught by example.
While I can't raise you to expert level overnight, I can show you the basic formulas for
things like market selection and writing advertising and email copy.
You'll be able to start out by modeling what I show you. After that, it will be a matter of practice
and further education.
Most of the marketers you see online today started out as complete newbies, too.
They've gotten where they are by following the example of other successful people, then adding
their own unique twist to what they learned.
Ewen Chia’s “Newbie Cash Machine™” System
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The Newbie Cash Machine™ System:
Affiliate Marketing + Information +
List Building = CASH!
The Newbie Cash Machine™ System works on 3 core components to make you cash day in
and out: affiliate marketing, information and list building.
Let's look at the big picture for each component…
Affiliate Marketing
So far, you've learned about affiliates and affiliate programs. Put the two into action and you
have “affiliate marketing.”
Affiliate marketing is simply the process of marketing and promoting other people's products as
an affiliate.
The style of affiliate marketing differs slightly from that done by a merchant. An affiliate
marketer puts much more focus on pre-selling through information (education), and a lot less on
'hype'.
In affiliate marketing, you always aim to establish a relationship of
trust and authority.
Your goal is to position yourself as an expert, so people will trust your recommendations.
In this regard, you aren't presenting an attitude towards pure profit motive. Instead, you're
presenting yourself as someone who wants to help people.
It should go without saying that you really do need to be of a genuine mindset towards helping
others. Do what you love and what you're good at, and the sales will follow.
Affiliates who are not truly there to help others, but only to make a buck, then to promote
products without thought given to their quality or relevance. People see through this, and they
show it by refusing to buy.
Information
An affiliate marketer establishes a trusting relationship with potential buyers by
providing them with quality information.
Ewen Chia’s “Newbie Cash Machine™” System
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The primary means of communicating this information is via e-mail.
Affiliate marketers build and follow up with e-mail lists of potential buyers, or 'prospects.' We'll
discuss this more in a moment when we look at list building.
The information affiliates distribute is educational in nature, and always relevant to the “niche”
(e.g, 'weight loss') and the product in question (e.g, 'weight loss e-book').
For example, when promoting an e-book on 'weight loss', an affiliate marketer can create a
series of e-mail follow ups, special reports and other 'freebies' to give to prospects.
This information is always designed to help the prospect in his decision making process
by educating him on his area of interest.
List Building
An affiliate marketer's most valuable tool is an e-mail opt-in list of targeted, qualified prospects.
You'll hear people say “the money is in the list,” and nowhere is this more evident than in
affiliate marketing.
To succeed in this business, you must build a list.
Remember, you're acting as a middle-man between buyers and sellers. Your list is the middleground
where you communicate with potential customers before directing them to the seller.
You can think of this as similar to being a “traffic cop”. At any given time, there are hundreds of
people cruising the Internet in search of information on a particular subject.
Let's say you're in the “credit repair” niche. The traffic generated by people searching for credit
repair information can go hundreds of ways:
Your job is to capture as much of that traffic as you can, and redirect it to the seller whose
products you're marketing as an affiliate:
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Basically, it’s like stopping people at your own “traffic light,” and giving them directions ;-)
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Why The System Works…Massive
Sales Using My Proven “Internet
Success Fomula”
The Newbie Cash Machine™ system pulls in sales easily. In fact, when set up properly, this
system makes it virtually impossible not to make sales.
This is because the system uses a proven “Internet Success Formula” of:
Information + Pre-selling + No Hype = Sales!
That's our equation. Now, let's look at what each variable means, and how this all adds up to a
profitable business.
Information
Remember that your role in the marketplace is to provide information. This is step one. There's
a very good reason why information leads to sales.
That reason is simple, and can be summed up in the catch-phrase…
The more you tell, the more you sell.
What is meant by this?
What it means is that your potential customers base the largest part of their buying decision on
the information that you provide to them. Whether they buy based on emotion or based on logic
does not matter. The fact is that it is your information leading them through the process.
Here's an example. Let's say someone offers to sell you a pair of shoes. Would you buy those
shoes sight unseen, or would you want to know things like 'brand', 'size', 'color', how
comfortable they are, whether they suit your style, etc?
Of course, you would want to know as much about the shoes as possible, and you'd gather as
much information as you think you need in order to decide whether to buy them.
In the Newbie Cash Machine™ system, information fulfills this need. BUT, it also goes a step
further.
One of the ways you'll use information is in educating your prospects on a broad scale, and not
just on the product in question that you're trying to sell.
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Never assume that your prospects already know everything. If they did, they'd just buy the
product without any input from your end.
But most prospects don't know right away whether your product is right for them, and that's why
you give them the information.
Here's another example to clarify this point:
Let's say that you want to learn how to repair your own car, but you're a total newbie with no
previous auto repair experience. You come to my site and join my e-mail list. I've got an affiliate
product about car repair to offer you.
Now, how do you know whether this product will really teach you all that you need to know?
You're starting from zero knowledge to begin with, and can't be sure whether my product will
teach you the basics or is even applicable to your situation.
If we left things at that, you probably won't buy the product very soon. Instead, you'd surf off to
some other websites that offer you free information on car repair.
However, I wouldn't leave you hanging like that. Instead, I'd send you follow up emails that
educate you on car repair in general, and explain why the product presents the best way for you
to learn.
For example, I might tell you that one of the most common repairs that people mess up on is
that of replacing their timing belts. I explain how making a mistake replacing your belts can lead
to serious engine damage, and that you don't want this to happen to you.
Then, I tell you that proper belt replacement is one of the many topics covered in the car repair
product I'm offering to you. You'd feel a lot better about buying it once you knew that, right?
This is exactly the type of information you'll provide in this system. You're basically
training your prospects towards the product, making them smarter about their areas of interest,
so that they clearly see the products relevance and usefulness to their situation.
This is approach goes hand-in-hand in with the next part of the formula, i.e,, pre-selling.
Pre-selling
Pre-selling is the art of getting a prospect “sold” and ready to buy a product before
you've presented him with an official offer.
This means getting him or her sold on a product before they hit the merchant's sales page.
There's an important distinction I want you to learn here, though: as an affiliate, your job is to
pre-sell, while the merchant sells.
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What this means is that it’s your role to warm up a prospect and get him into “buying mode”
before he hits the merchant's website.
It is the merchant's role to finish the transaction by confirming the offer, processing the
payment, and delivering the product.
As an affiliate, pre-selling is a skill that is vital to your success.
It is also where your copy writing skills will come into play. Your words must make a connection
with your visitors and prospects.
While you'll use information as a tool here, you should know that pre-selling involves much
more than just sharing information. You've got to present information in a way that
makes your prospects like and trust you.
This means finding your own, unique voice, your own “spin”.
This means, first of all, getting into the prospect's mind, putting yourself in his shoes to figure
out which angle you need to come from when referring him to a specific product. You find out
what he wants, and why he wants it. What are his particular questions, fears, concerns and
desires?
From here, you'll be able to come up with your own 'spin' or concept to presell the product.
For example, let's say you've found a niche market in people who want to cure their bad breath.
. One thing you know is that this subject is a sensitive one with your prospects. They feel
embarrassed and desperate for a solution, but they also don't want to get ripped off. Maybe
some of the “cures” they've tried before promised a lot, but didn't work.
Knowing this allows you to come up with a pre-sell concept. You decide the best approach is to
empathize with them, and maybe share a personal story. Then, you offer up some information
about the causes of bad breath, and strive to debunk the “cures” that don't really work.
Essentially, what you're doing here is “editorializing” on the bad breath issue and at the same
building up credibility because the information you share fosters a connection between you and
the prospect.
Make sense?
When information + pre-selling come together, what you have is
the perfect marketing tool for the “middle-person”.
You make sales by building strong relationships with your prospects, and giving them exactly
what they want.
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And what they want is guidance from someone they like, trust and respect – not a relationship
with a sales person!
The reason pre-selling is so important is that it’s your main tool, as a 'middle person', for closing
sales. As an affiliate, you simply can not rely on the merchant to do the selling for you. To do
so defeats the purpose of your business model.
Affiliates who pre-sell effectively vastly improve their conversion rates over affiliates
who try to send visitors “cold”, directly to a merchant's sales page.
Keep this in mind as you learn to build your first cash machine, as it is a required part of the
system.
Non Hype Approach
The final piece of the equation is the no-nonsense, no-hype approach you take to your
prospects.
Truly, when you're using information and pre-selling tactics correctly, you won't even think to
bring any marketing 'hype' into the picture.
When we say 'no hype', this doesn't mean you can't sing the praises of a particular product.
It merely means that you avoid making claims that are unsubstantiated or 'too-good-to-be-true'.
Credibility goes hand-in-hand with believability.
The reason for this, again, is that people want a relationship based on trust and honesty. They
do want to be 'sold', but not by a pushy sales person. Rather, they want to feel that they're in
control, and that they're making a decision based on the best information available to them.
So, in the Newbie Cash Machine™ system, you won't be telling people they can 'get rich
overnight' or 'lose 20 pounds in 2 days.'
Instead, you'll lead customers to products that meet their needs, and in a way that's mutually
beneficial for the both of you.
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Ewen’s Proprietary Newbie Cash
Machine™ Step-By-Step System!
We're finally ready to dive into the step-by-step Newbie Cash Machine™ system. There are a
total of 10 steps in this system. Each step is required in order to build a successful 'cash
machine'.
As you follow these steps, you'll discover exactly how an expert affiliate marketer does
business. There is a definite formula involved in making a serious income from affiliate
programs.
That formula involves targeting a profitable market, finding hot products for that market, and
then driving market-specific traffic towards a sales funnel that is designed for high conversions.
There is a purpose for every step along the way, and nothing should be left out.
The 'big picture' here is that you are going to be making sales as an affiliate marketer.
Unlike other types of more 'hype-based' affiliate marketing, though, you'll be pre-selling
products by writing affiliate product reviews.
The whole system can really be boiled down to 5 steps:
✔ Find a hot market
✔ Find products for that market
✔ Write a review article for one product, and place this review on your opt-in page
✔ Drive market-specific traffic to the opt-in page to build your list
✔ Follow up with your list with more information
Of course, there a few steps between, e.g., writing additional follow up reviews for other
products; but, these 5 steps are the crux of the Newbie Cash Machine™ system in a nutshell.
Let’s start…
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Step #1: Find A Hot, Profitable And
Rabid Market To Target
Your first step is to find a hot, profitable and rabid market. This market will be your “niche”,
or “specialty”, and form the basis of your first newbie cash machine.
This step is one of the most important steps in the system. Finding the right market to target is
critical to your success.
In order to sell a product, you need to have a buyer. So, you want to find a market with lots of
buyers first, and the only way to do this is through market research.
Of course, you can probably guess some of the markets that are likely to be profitable, but you
can't know whether any one of those markets is right for you before you do proper research.
The reason is that you also need to determine where you fit in that market.
Half the battle is finding the right market, and the other half is in positioning yourself in that
market with the right information and product offerings.
The Market Selection Process
The market selection process first begins with you. Start by examining your areas of
knowledge, and the things you are passionate about.
For most people, these areas will break down into broad categories like 'health' or 'computers'
or 'sports'. Identifying the general market you want to go into is the first step towards zeroing in
on a niche.
An approach I recommend is what I call 'affinity marketing'…
The basic premise of affinity marketing is that you should choose a market for which you have
an 'affinity', or liking.
The reason behind this is simple. It is must easier to work in a market you enjoy and know
something about.
This gives you the ability to put yourself in your customer's shoes because you'll understand
your own triggers and motivations. So, if there is a subject you have a passion for; consider
exploring that as a market option.
Next, think about what you're interested in specifically in your market.
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For example, if you're interested in 'health', what are your special interest areas? Maybe you're
into healthy eating or looking for ways to relieve allergy symptoms?
Any of these more specialized topics represent a potential niche within the overall market place.
Once you've discovered your primary niche, it is simply a matter of drilling down a little
further to discover a unique spin you can put on it.
An example of finding a 'spin', or laser-targeted niche, would be to take the 'allergy relief'
market and narrow it down to something like “all natural allergy cures”, or “how to deal with
environmental allergies”.
Basically, what you're doing here is finding a unique 'selling proposition' to differentiate yourself
from others in the same market place.
As you can see, the first part of the process is all about brainstorming. Just open up a word
processor or get a sheet of paper and start writing down all the market ideas that come to mind.
Exploring Your Market Ideas
The next step in the process is to explore the Internet to find out whether there are any existing
products in your market.
This step gives you both an initial picture of market demand, as well as a chance to refine your
ideas.
In order to get this big picture, you need to go where your
market's products are sold.
Since your focus is on information, the simplest approach here is to go to site which are
focused on selling information - namely, online book and e-book sellers like Amazon.com and
Clickbank.
Let's say that you're interested in “dog training” as a market. We'll walk through a step-by-step
investigation of this subject as a potential target market.
Step One: Visit Sites That Sell Information
We'll run through an example using Amazon.com. Go to the home page at
http://www.amazon.com
All you need to do is enter 'dog training' into Amazon's search box, and see what results come
up. Here are the first few results that come up:
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Although you can't see it in the screen shot, there are pages upon pages of results. Some of
them are even more specific than our original search.
For example, there are books targeted towards training “little dogs”, books on “dog whispering”,
books on how to raise a puppy, etc. If you wanted to laser-target a niche, any of these “niches
within niches” would be good bets.
Now, we also want to get an idea of how diverse this market is, and how rabid they are for
information. In other words, do they buy just one 'dog training' book, or do they like to buy lots
of different books on the subject in search of even more specialized information?
We can find this out by clicking on any one of the listed books. In this case, we'll choose “The
Only Dog Training Book You'll Ever Need”, and scroll down the page to find out what other
books people bought in addition to this one:
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Notice the trends here: people are buying additional books on things like “dog tricks”,
“housebreaking”, etc..
This is good news because it indicates that the market is consuming a lot of information!
People aren't just buying the so-called “Only Dog Training Book You'll Ever Need” and leaving it
at that. They're interested in getting as much information on the subject as possible.
Also, I want you to notice something else. During your search, you'll come across different
keywords or keyphrases that define what your market is looking for.
For example, when we ran the search on 'dog training', Amazon also showed us a list of related
searches, like “dog obedience training” and “puppy training”.
We also find new keyphrases in the titles of related books – things like “common dog
problems”, “housebreak your dog”, etc..
Whenever you see phrases such as these that can be used to describe the market, write them
down. They're going to come in handy as you continue your research.
Step Two: Look At Some Competition
The next thing you want to do is explore other “dog training” targeted sites. Specifically, you
want to see which sites come up in the search engines, and whether they are offering products
for sale.
Now, remember the keyphrases you wrote down earlier? It’s a good idea to do multiple
searches. Type in each of them, one at a time, to see which sites pull up on those keywords.
For our example here, we'll use “dog obedience training” as our search terms in Google:
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It looks like we've got a lot of free information sites in the 'natural' results, but we also have a lot
of sponsored advertising here as well.
This is key!
You see, people are paying money to run those sponsored advertisements. They are making
money off of people who search for “dog obedience training” information. They would not be
advertising their products otherwise.
Notice, too, that some of the advertisers quote their product price right in the ad. There are
actually two products here being sold for $37 - one e-book, and one set of videos. Both of these
products are being sold through Clickbank, so you know there's already an affiliate program
for them.
These are products that you could promote to the market, too.
Step Three: Do Keyword Research On Market-Specific Terms
So, at this point, you have at least a short list of market specific search terms. What you need to
do now is investigate the market even further by:
✔ Generating an even bigger list of related search terms
✔ Discovering how many searches per month occur for these terms
✔ Find out how much advertisers are paying “per click” to run
advertisements on these search terms.
These steps will enable you to do the following:
✔ Estimate market demand by looking at the number of searches
✔ Estimate how much traffic you'll be able to generate
✔ Get a real picture of market profitability by weighing advertising
costs against how much profit you can expect per sale of your
affiliate products.
You see, even when a market looks good, it may or may not be the right one for you. It might be
too expensive for you to get into as a newbie.
Then again, it might be a perfect match – but you've got to get the big picture before you begin.
Laying out the big picture is what keyword research will do for you.
Since keyword research is likely a new concept for you, we need to cover some history about
its origins and how it works…
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Origins of Keyword Research
It goes without saying that you've used a search engine before – but, did you know that the
search engines, such as Google, keep an anonymous record of everything you search on?
Each time someone enters search keywords into a search engine; those searches are stored in
a database. This data is collected primarily to help advertisers and other web site owners.
By having access to information about what people are searching for, you can improve your
web site's search engine ranking, target your advertising and uncover online markets more
easily.
You also can determine how popular a particular subject is by looking at how many people
search for information on it.
These are the main reasons why marketers do keyword research.
It’s a way of getting a broad view of market behavior, interest and demand. It also allows
you to see how the market is being served by the competition.
In order to facilitate this type of research, the search engines that collect keyword data make
that data publicly available, and there are a variety of ways to access it.
Some sites, like Google, provide an online tool to help you search their data, but you can also
research keywords by using keywords research software.
Although there are several different search engines you can collect data from, they don't differ
that much in the information they provide. People search for the same things, regardless of
which search engine they're using. That said…
Google probably has the most accurate keywords information simply because it gets the
largest number of searches per month, and you get a broader statistical sample.
Keyword Research Tools
In order to do keyword research, you need a way to access the data the search engines have
collected. You can do this online, from your web browser, or you can use desktop software.
Some of these tools are free, and some you have to purchase. The list below is not allinclusive,
but does represent the 'major players':
Google External Keyword Tool – (free)
https://adwords.google.com/select/KeywordToolExternal
Overture/Yahoo Suggestion Tool – (free)
http://inventory.overture.com/d/searchinventory/suggestion/
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Word Tracker - $
http://www.wordtracker.com
Desktop Software
http://www.goodkeywords.com - (free)
http://www.adwordanalyzer.com - ($)
http://www.keywordelite.com - ($)
For best results, you should use a mix of tools because not all of them provide the same
amount of data.
For example, Google's keyword tool will give you search volume estimates in graph form, but
not in actual numbers unless you download your results as a file.
Likewise, tools like Good Keywords will give you numbers, but won't give you competition data,
such as cost-per-click for advertising.
For the purposes of walking you through the keywords research process, we'll use Google's
keyword tool, and I'll show you to how to pull out the hard data.
Sample Keywords Research Project
We're going to run a search for “dog obedience training” to find out how many searches it gets
per month, as well as find out what similar keyphrases people are typing in.
For this example, we're going to use Google’s keyword tool.
First, we'll point our browser to: http://adwords.google.com/select/KeywordToolExternal
You should see a search box like this:
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Notice that you can search for keyword variations, as well as pull related keywords from a
website. In this case, we're just looking for keyword variations and search estimates.
So, we enter “dog obedience training” into the search box. Notice the pull down menu. You can
select the type of data you want Google to return. Let's look quickly at what each options
means.
Keyword Search Volume: This will tell you roughly how many searches have been done
on each key phrase in the past month.
Cost and Ad Position: For your Google Adwords campaigns. This will tell you the
estimated cost-per-click for each key phrase, were you to run Adwords ads on those key
phrases.
Search Volume Trends: This gives you a broad picture of month-to-month search trends
for a key phrase. You'll be able to see spikes and drops in the number of searches, which can
point to a number of things. For example, search terms such as “Halloween costumes” will have
a spike around Halloween, then drop off sharply afterwards.
Possible Negative Keywords: This is also a tool that will help you with Adwords
campaigns. Negative keywords are keywords that people might include in their searches that
do not match your target market.
For example, if you're running a campaign on the phrase “self help books”, you'd want to
prevent your ad from being triggered by variations like “self help scam”.
Now that we've covered the basics, let's look at the results we get on “dog obedience training”.
We’ll check search volume, first. Take a look at the screen shot below:
While we're at it, let's also do a search on just “dog training”:
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It looks like there's a decent search volume on some of our main key phrases, e.g., “dog
obedience training”, as well as some related key phrases we'll be able to use, like “dog
behavior training”.
It also appears that there is a lot of advertiser competition on these key phrases. The main
question we have to answer is whether or not that competition can block us from entering the
market.
In order to determine whether we can profitably enter the market, we need to get some
estimates on how much those advertisers are paying “per click” in Google Adwords to
run those advertisements.
What we need to do is run the search again, this time choosing “Cost and Ad Position
Estimates” from the search options drop-down menu. Let's run the search again on “dog
training”, and see what's going on.
Before you can search, Google will ask you to enter a “Max CPC” number. This is meant to be
the amount that you want to pay per click on your keywords. Don't sweat this part too much. All
we want here is the data, so we'll enter $1 as our max CPC:
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Now, run the search and look at our results:
What does these results tell us? They tell us that if we wanted to, for example, advertise on the
keyphrase “dog obedience training”, we'll need to pay about 77 cents per-click to get our ad into
the top 3 ad positions.
Note that you do not have to be in the top 3.
You can bid less and still have your ad show up a little further down. In many cases, the “lower”
ad positions can be drastically less expensive than the top 3 positions.
To simplify our example, though, we'll pretend we want to nab one of those top spots.
Ok, in order for us to be profitable…
We need to earn more per customer than we spend to acquire that customer.
Unfortunately, this is not an exact science. The most we can do here is get an estimate. What
we need to do is take our expected affiliate earnings, advertising cost and conversion rate, and
do some math on them to find our return on investment.
Let's say that we are going to promote a product that pays out a $20 affiliate commission per
sale. Further, let's say that our conversion rate is just 1%, or 1 out of every 100 customers
purchasing the product.
Now, at 77 cents per click, it will cost us $77 to generate 100 visitors! --> .77 per click x 100
visitors = $77
If we are only making 1 sale out every 100 visitors, then we are actually losing money, not
making a profit.
$77 to acquire 1 sale minus $20 commission = $55 profit loss!
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This is definitely not what we want. It might be that this market is too cost prohibitive. BUT,
never assume this just from one example.
There are numerous other factors that can change this whole picture:
✔ Finding a product that pays out higher affiliate commissions
✔ Advertising on a less 'in demand' keyphrase, so that our cost per click goes down
✔ Determining the true conversion rate of the product. Maybe you actually get 6
sales for every 100 visitors, and end up making a profit even at 77 cents per click
✔ Decide to run very limited PPC campaigns, and focus more on free traffic
generation methods.
So, you see, it’s not just a matter of running a check on one or two keyphrases. You need to
check multiple keyphrases, seeking out the most affordable opportunities.
You also need to have some affiliate products in mind, for which you know your commission, so
you can accurately calculate how much profit you earn per the cost of acquiring the customer.
Again, there is no hard and fast rule here, but there are some guidelines you can use when
making a final market selection decision based on keyword research:
✔ Look for markets with the most search “variety”. In other words, markets that have
plenty of low-cost keyword opportunities.
✔ These low-cost opportunities will generally be on less popular keyphrases with
lower search volume – e.g. if you can't afford “dog training”, see if you can get
good, targeted traffic for cheap on variations like “dog training obedience book”,
or “pet dog training”.
✔ Avoid markets only if the costs are too high across the board relative to your
budget – e.g. $2 per click with tons of competing ads.
✔ Make sure the market has at least some competition. A lack of any advertising can
indicate that the market is not profitable.
✔ Plan to run some tests on your keyphrases to get a better picture of your true
conversion rate.
A good market should have modest competition and reasonable costs per click on your
targeted keywords and keyphrases.
There's always some risk involved, but you will ultimately determine whether you should stay in
your chosen market by paying close attention to your conversion rates.
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Step #2: Find 3 High Converting
Affiliate Programs In Your Market
Affiliate programs (products) are the profit-generators of your newbie cash machines. For this
reason, it’s very important that you choose your programs thoughtfully.
The main criterion in choosing a program is conversion rate.
Conversion rate means how many visitors out of 100 buy the product. For example, if 2 out of
every 200 visitors to a sales page buy the product being sold there, then you have a 2%
conversion rate.
But how do you find out what the conversion rate is?
Well, you can usually count on most merchants to reveal conversion rates to affiliates on the
affiliate sign up page.
Let's look at a product from Clickbank, for example. Every product listing in the market place is
marked by a “gravity” number, which is displayed at the far right, under the product title:
This number represents how well the product is converting for affiliates, as it is a measure of
how many sales have been referred by affiliates. The higher the gravity number, the better
the product is converting.
Also, look to the left of the gravity number at the % referred. In this case, you can see that 84%
of sales for this product have been referred by affiliates.
There is another reason why this information is important, and it also points to the 2nd criteria to
use in selection an affiliate program:
Make sure the merchant is NOT aggressively competing with his
or her affiliates!
In other words, you need to find a merchant who is not doing a lot of his or her own product
promotion. The reason is that, when the merchant competes with you, he or she is basically
'stealing' your commissions.
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Every sale referred directly by the merchant is a sale lost to the affiliate.
How can you tell when a merchant is too competitive against affiliates?
Use a search engine to enter in the keywords for your market, and then look to see if the
merchant has a lot of pay-per-click ads, articles or other promotional items showing up.
You'll be able to tell because the merchant will use a direct link, rather than an affiliate link, to
lead people to the sales page.
Lastly, when you can't find conversion information for an affiliate program, don't be shy about
emailing the seller and requesting the information. Avoid any sellers who can't or won't tell you
what their conversion rate is.
Now, aside from the reported conversion rate, it is also wise to
look at conversion factors.
In other words, don't always take the conversion rate reported by the merchant at face value.
You need to look for additional factors that favor sales.
For example, how good is the merchant's sales copy?
Sales page are meant to sell.
It is fine for the sales page to use a lot “hype”, because that's part of the selling process.
The copy writing should be solid, and you should look for sales pages which use good,
attention-grabbing headlines that make you want to read more.
A great example is Newbie Cash Machine™ itself. You should join the affiliate program and
promote Newbie Cash Machine™ for the simple reason that it SELLS and makes you a lot of
money.
My other products perform and convert like crazy too, for instance, Secret Affiliate Weapon,
Autopilot Profits, Affiliate Of The Month.
I’ve also got two new products coming soon (depending on when you read this) which will also
convert into tons of commissions for you: Internet Business For Newbies™ and My Free
Website Builder™
Ok enough of the ‘pitches’ ☺
The sales page should also do a good job of hyping up product 'benefits', e.g., the results
customers can expect, how quickly the product will work for them and how their life will be
improved by owning the product.
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Finally, you'll also want to make sure of these two things:
✔ The merchant is using only ONE payment processor.
✔ There are no obvious outside links anywhere on the sales page.
Some merchants like to provide multiple payment processing options to their customers. This is
fine for the merchant, but can be a bad thing for affiliates. The reason is that your merchant
may not be running an affiliate program on one of the payment processors.
In other words, let's say the merchant is using both Clickbank and PayDotCom for payment
processing, and that the affiliate program is only through Clickbank.
Well, what can happen is that, when you refer someone to the sales page with your Clickbank
affiliate link, the person chooses to purchase the product through PayDotCom instead. You've
just lost your commission!
Even if the merchant were to have affiliate programs supported by both payment processors,
you're still stuck because you can only promote with one link at a time, and have no way of
predicting which method of payment the customer will choose.
So make sure your merchant is only using the payment processor supporting the
affiliate program whenever possible.
Next, make sure there are no outside links on the sales page. In other words, you want the
visitor to stay on the sales page, rather than clicking on any link that would take him to a
different website.
Merchants make this mistake sometimes when they place customer testimonials on the sales
page, and then hyperlink to the website of the person giving the testimonial. While it’s ok for
testimonials to show a person's web address, make sure the address is in 'plain' text and not
actually 'clickable' by the visitor.
Also, it is fine for the sales page to have links to things like on site audio or video, so long as
those open in new windows, and don't take the visitor away from the sales page.
Last, but not least, the most important thing you can do is put
yourself in the shoes of your market when reading the sales letter.
This will be easy to do if you've chosen a market that you have some knowledge and interest in.
The sales letter should make YOU want to buy the product too!
If it doesn’t, then you need to reconsider and find a better product.
Your own reaction to a sales letter gives you one of the biggest
hints as to how well that product converts for you as an affiliate.
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Step #1: Choose A Balanced Mix of Affiliate Programs
You're going to choose 3 different products. In order to turbo-charge your sales funnel, these
products should differ somewhat in price and commission structure.
What you want:
1. A “Front End” or introductory product, modestly priced.
2. Follow up product, higher price
3. At least one residual income program.
So, for example, your product mix might have you lead with a $27-$47 product, follow up with a
$67-97 product, and also include a product that earns you repeat, monthly commissions.
Note: Most of my affiliate programs like Newbie Cash Machine™, Secret Affiliate Weapon,
Autopilot Profits, Affiliate Of The Month and My Free Website Builder™ have a rather unique
affiliate commission structures…
I’ve already created your affiliate sales funnel for you – because my programs pay you
multiple times on different products at once. And you only need one affiliate link!
Residual income programs are usually subscriptions, membership sites, etc. Anything where
the customer pays a fee on a monthly basis, and you get a commission on that each month.
One reason you want to mix things up this way is so you can
plumb the market at different price points.
There's always a 'point-spread' in terms of how much your potential customers can or are
willing to pay. A percentage of customers will buy on the low end, while others are willing to
spend more.
Another reason is so that you can put a variety offers in front of your customers. Those who
don't buy on your lead offer might respond to one of your follow up offers.
It’s a matter of raising your chances of getting the right offer in front of your list.
Step #2: Finding Your Affiliate Programs And Products
The easiest place for newbies to find good affiliate programs is through Clickbank. However,
there are many additional ways to find affiliate programs, too.
We'll walk through both scenarios here. First, let's start with Clickbank, since it’s the easiest.
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First, go to http://www.clickbank.com to start from the Clickbank home page. Look along the top
of the page and find the link for the 'Market Place':
Follow the link, and you will see a page which gives you the option to either search or browse
for products by category. Since you are just getting started, you should look for products by
browsing the category most closely related to your niche/market:
Let's say your niche is “Computing and Internet”. When you click on that category, you'll come
to a page listing the top sellers for that category.
Now, you can begin browsing through titles and checking out commission percentages, etc.
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Be sure to scroll all the way down the page because there will be multiple pages worth of
results for you to browse through.
There will be a lot of products for you to sort through. In order to get a feel for each one, and
start evaluating its potential, click on the “View Pitch Page” link to see a product's sales letter.
Make sure you write down the names of all the products you're interesting in, their URLs, etc.
so you can come back to them to get your affiliate links once you've signed up with Clickbank.
Now, let's talk about how to find other affiliate programs…
The easiest way to find additional affiliate programs is to search Google for “affiliate program
directories”.
These directories are place where merchants can list their affiliate program opportunities in
order to get the word out about them to potential affiliates.
To begin, open your web browser, and go to http://www.google.com. In the search box, type in
(with quotes), “affiliate program directory”:
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Go ahead and click “Google Search”. You'll get a list of results like this (note, this is only a
partial screen shot of the full results returned by Google):
:
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You've got a lot to choose from! I can tell you from experience that
http://www.associateprograms.com is one of the best, most established affiliate program
directories on the web. Affiliatematch.com is also good.
What will you find on these sites?
Most of the sites will be laid out in a similar format. You'll be able to search for programs by
category, as well as run searches on market-specific keywords. Here's an example from
AssociateProrgams.com. Note that the direct URL to the directory is
http://www.associateprograms.com/directory:
You'll see market categories here, as well as a number to the side in brackets indication how
many affiliate programs are currently listed for that category. Once you click on a category,
you'll be able to see the program listings and gather more information.
Let's click on 'Automotive' to see what's there:
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Each listing, as you can see, will have an introductory paragraph describing the merchant and
the affiliate program.
In order to sign up for the program, you need to click on the “Affiliate Program” link that is
beneath the affiliate program description.
This will direct you to the sign up for that particular affiliate program.
Sometimes you will be taken to a sign up form on the merchant's site (if they are running the
program on their own server).
Many times, however, you will be taken to whichever third-party service the merchant is using
to manage their affiliate program.
Let's click on the first listing, “Auto Loans America”, to see where it takes us:
Ok, notice what happened here. We are nowhere near the merchant's website. Why?
Because the merchant is using a third-party called Leads Direct, to run the affiliate program.
What this means is that you must first sign up as an affiliate with Leads Direct, then join up
with Auto Loans America from there.
One thing that you'll find when you join these types of affiliate program management sites are
that you'll have numerous, other affiliate programs to look into.
It is actually not that different from Clickbank, except for the fact that you have to sign-up as an
affiliate before you can browse through all of the affiliate programs.
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All of this said, I highly recommend that you create an organized folder to store your affiliate
information, or even download a free program like Access Manager -
http://www.accessmanager.co.uk to store your affiliate account information, affiliate links etc.
This is because you'll likely end up signing up for affiliate accounts at multiple sites, and you
need a way to keep track of which product runs on which program, and from where.
Step #3: Grabbing Your Unique Affiliate Links
In order to get your affiliate links, you will need to sign up with each affiliate program or, more
often, sign up as an affiliate with whichever 'third-party' hosts/manages the affiliate program for
the merchant you want to promote.
For example, in order to promote products being sold through Clickbank, you'd first need to sign
up as a Clickbank affiliate, then grab the specific links for the products you want to promote.
Let's look at how to sign up with Clickbank as an affiliate.
First, go to the affiliate sign up page here: http://www.clickbank.com/accountSignup.htm
You'll be taken to the page shown in the screen shot below. I've filled out each field with sample
information to show you how it’s done:
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TIP: You'll notice I made up a really generic nickname for the account. You don't have to use
your name. You can make up something related to your market niche, e.g, 'datingtipsinfo' or
'fatlossquick'.
Just remember that the nickname you enter will be your affiliate nickname/ID. So write it
down, as you will use it in the next step to generate your affiliate links.
Once you've signed up and gotten your ID, it’s time to grab your hoplinks (or affiliate links) for
the products you want to promote.
For this example, we'll pretend you are promoting my Secret Affiliate Weapon product. First,
go back to the Market Place search page, and enter my name into the search box:
Hit “Go”, and you'll receive a page of results like this:
Notice the link that says “Create Hoplink”?
This is what you need to click on. You'll first get a pop up window as you see in the screen shot,
asking you to enter your affiliate ID/nickname:
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So, let's say your affiliate nickname was “johndoe”. You'd enter that into the Clickbank
Nickname box, and hit 'Submit'.
Don't worry about the optional Tracking ID at this point, as you don't need it. You'll be able to
track your links using Monster Response for example.
Once you hit submit, you'll get another pop up window that shows you your actual affiliate
hoplink for Secret Affiliate Weapon:
THIS link: http://johndoe.secretaff.hop.clickbank.net would be the link you use to direct
people through to my sales page, so that you will earn the affiliate commission when they buy.
Now, this link is only for Secret Affiliate Weapon. In order to promote my others products,
such as Affiliate of the Month, you'd need to click on the “Create Hoplink” link under that
product and generate another unique affiliate link.
Let's say that you did that. Repeat the steps we've gone through so far, and the affiliate link
you'd get for Affiliate of the Month, would be: http://johndoe.affmonth.hop.clickbank.net
Make sense? You can test it out. Just play around inputting your nickname for various products
and see the hoplinks that are generated for each one.
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Step #4: Cloaking Your Affiliate Links
Ok, your next step will be to cloak your affiliate links. What do I mean by this?
A cloaked affiliate link is your link hidden behind another link that obscures the fact that
you're an affiliate.
The reason we do this is to boost commissions. Some people just don't like the idea of
affiliates or of someone making money off of them.
When they see your regular Clickbank hoplink, they might try to erase your affiliate nickname,
or even substitute it with their own nickname and steal your commissions.
The other reason we cloak links is because affiliate links look 'ugly' in emails. We want to
shorten our link so it looks better when we insert it into our mailings to our list.
The EASIEST way to cloak links is to use a “URL Shortening” service such as Tiny URL.
First, go to the Tiny URL web site: http://www.tinyurl.com. You will see a box into which you
must paste the affiliate link you want to cloak.
Here's an example using one of the affiliate links we generated earlier:
Now, click on “Make TinyURL!”, and you will receive a new, cloaked link like this:
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So, what we've done here is to turn this link: http://johndoe.secretaff.hop.clickbank.net into this:
http://tinyurl.com/3d3gl4
When someone clicks on your new TinyURL link, they will be redirected through to
http://johndoe.secretaff.hop.clickbank.net
They still get to the sales page via your affiliate link, it’s just that we're presenting them with a
'better looking' link to click on in order to get there.
Follow these steps to generate cloaked links for every affiliate product you are promoting. Make
sure you save these links.
You can copy and paste them to a text file, and save it, so you'll have access to them later on
when its time to use them.
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Step #3: Registering Your Own
Market-Generic Domain Name
In order to set up your cash machine web site, you'll first need to register a market-generic
domain name. What is a market-generic domain name?
It’s any domain you can come up with that uses market specific
keywords in the name.
For example, if you are going to market weight loss products, you'd want to register a domain
like “lose-all-your-fat.com” or “BestWeightLossSolutions.com”
The reason you want a generic domain name is so that you can market a variety of products
with different titles. Also, using related keywords can help your site fare better in search
engine rankings.
In order to register a domain name, you need to use a domain name registrar.
CLICK HERE FOR MY RECOMMENDED DOMAIN REGISTRAR
The registrar will walk you through the domain selection process by first having you check
whether your domain name is available.
You simply type the address of the domain you want into a search box. As an example, I did a
search for the domain “lose-all-your-fat.com”:
Type in the domain name you want, and click 'Search' to see if it is available. If it is, you'll get
the following result:
Simply click on the “Sign Up” button to register the domain.
Now, let's say that we chose a domain that wasn't available. For example, let's say you
searched for “fatloss.com”.
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The registrar will tell you that this domain name is not available, but will also give you the option
of looking similar names:
You'd then click on the link that says “See Similar Name Options”, get back a list of alternatives
like this:
This can come in handy if you have a hard time coming up with good names.
Just type in some very general keywords for your .com, even if you're sure the name won't be
available, and then check the list of alternate options generated for you. You can also use a
free service like http://www.NameBoy.com to get domain name ideas.
You'll also notice there are different types of domain name extensions, like .net, .org, .info, etc.
I recommend sticking to the .com domain names most of the time, as that's what people are
used to seeing. However, you can also get away with using the .info extension since it fits with
presenting yourself as an information provider.
Linking Your Domain Name To Your Hosting Account
A domain name is not the same thing as your web site.
Yes, your domain will bring people to your site, but you first need to have a web hosting
account and point your domain to your web host.
This can seem tricky if you haven't done it before, so pay close attention to the screen shots
I’ve especially created just for you.
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Here are the very basics:
✔ Every web host has something called Name Servers. These are usually in the form of
NS1.yourwebhotsname.com and NS2.yourwebhostname.com
✔ You need to find out what your host's Name Servers are, and then go into the customer
account you set up with your registrar, and enter in your Name Server information.
Let's walk through a quick example for further clarification.
Let's say that you register the domain, “lose-all-your-fat.com”. Then, sign up for web hosting
with a professional web hosting company.
CLICK HERE FOR MY RECOMMENDED WEB HOSTING PROVIDER
First, you'd get the Name Server information from Host Gator, which in this case should be
ns1.hostgator.com and ns2.hostgator.com
You'd then log-in to your domain registration account and enter this information in. It should
look something like this:
Please note, 99% of the time, you never need more than 2 name servers, so just leave
everything else you see blank.
Once you do this, you'll be able to type in 'www.yourdomain.com' and get to your web site. This
happens instantly in most cases, but sometimes it can take up to 48 hours for the information to
take effect.
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Step #4: Setting Up Your Own
Autoresponder Account
Your autoresponder is the 'engine' of your newbie cash machine. It allows you to collect the
names and email addresses of your visitors, so that you can build a database (opt-in list) and
follow up regularly with them.
What we'll do here is walk you through the basic set up process.
This process will look close to the same at almost any autoresponder service you use. You can
use Aweber or the one below for your autoresponder needs.
In this case, I'm using my own Monster Response autoresponder service, and all the examples
here are from a real Monster Response account.
(Note: If you’re interested, you can click here to get a special discount just for Newbie Cash
Machine™ customers only.)
Step 1: Log-in and Go to the Administration Area
When you log-in to your Monster Response account, you'll see a menu with clickable navigation
buttons:
Click on the “Autoresponders” button to get into the administration and set up area.
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Step 2: Add Your First Autoresponder
Before you can set up your message, you first must add an autoresponder.
Monster Response allows you to set up as many autoresponders as you want. Each
autoresponder account you set up represents a different email list.
After you clicked on the “Autoresponders” button from the main menu, you'll see a screen
asking you to add a new autoresponder account:
Go ahead and click on the “Add New Autoresponder Account” link.
Step 3: Set Up Basic Autoresponder/List Settings
On this page you will see a full-screen of list settings.
This is where you'll give your list a nickname to identify it (will appear only to you in your
account), and set up your “from” and “reply to” email addresses.
The screen shot below is the first half of the page:
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Follow the examples for each field filled in above. You'll want to replace my examples with your
real information.
For example, let's say you're setting an autoresponder for “lose-all-your-fat.com”. You could fill
in the fields as follows:
Account Identifier: losefat
From Name: info@lose-all-your-fat.com
From Email: editor@lose-all-your-fat.com
Confirmation Thank you page: your cloaked affiliate link e.g, http://tinyurl.com/3d3gl4
Notice we've set this account to 'double' opt-in.
What this does is send out a 'confirmation email', which has the subscriber click a second link in
order to confirm their subscription to your list.
The Subject line of confirmation email can be personalized however you wish.
You don't, for example, have to insert the subscriber's first name into the message subject. But,
that personalization tag is available to you if you want to use it.
Finally we have the Thank You Page url. In this example, I'm suggesting your use your
affiliate URL for the thank-you page.
However, this is not a requirement for the following reasons:
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1. You will use your affiliate link as the Thank You Page when you generate your opt-in
form code
2. You might want the confirmation link to redirect to a page on your own site. For example,
you direct the subscriber to a page where they can download 'freebies' you want to give
to them in exchange for joining your list.
This may sound confusing, so let me explain what happens when someone subscribes.
Just after your subscriber hits the “Subscribe” button on your web site, he can be re-directed to
any URL you want.
This URL goes into your actual form code. Once your subscriber clicks on the confirmation link
in the confirmation email, you have another opportunity to direct him to a URL of your choosing.
All of this is due to the fact that you're using double opt-in.
If you used single opt-in (which Monster Response provides as well), instead, the subscriber
wouldn't get a confirmation message. Instead, he'd just be added to the list automatically, so
you just have one thank you page url.
Make sense?
Now, scrolling further down the screen, you'll find a text box where you'll enter the text of your
confirmation email:
Again, you have a number of customization options available to you. In this case, you should
use the %%FNAMEFriend%% tag, so you can insert the subscriber's name into the message
as a greeting.
When you use this tag, the subscriber will automatically get an email that greets him or her by
name, like so:
Hi Joe,
Welcome to Fat Loss Tips. Look out for more info on fat loss coming
your way soon...etc, etc.
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Note: You don't have to enter the confirmation link into this email yourself. The autoresponder
software will insert it automatically.
Now, beyond these fields, you'll see boxes for entering in custom HTML code. Use this only if
you want to add custom “headers” and “footers” to your messages.
As a newbie, it’s probably to just skip that part.
When you're done, you'll scroll to the bottom of the page and hit the “SUBMIT” button to save
your information.
Step 4: Set Up Your Autoresponder Email Messages
Once you've saved the information in step 3, you'll navigate back to the Autoresponders main
page. Now, you'll be able to start adding messages to your autoresponder:
Click on the “View Messages” link to get to the message set up area. The program will tell you
that no new messages have been added yet:
Go ahead and click on “Add New Message”.
Finally, you'll be taken to the message set up screen:
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One of the most important fields here is the Delay Message field. This is where you set up the
“timing” for your autoresponse emails.
If you leave the setting at “0”, then the message you are currently setting up will go out
immediately after someone subscribes to your list.
In other words, the subscriber will get both a confirmation message and the first message in
your follow up series on the same day (usually within minutes of each other after signing up).
Please note that you'll be entering follow up messages one at a time.
Each message you set up and save represents a separate email that will get sent out to your
list in the intervals you specify.
So, again, let's say you're setting up “Message #2” in your sequence. You can change the
Delay Message field to 1, 2, 3, 4, etc.
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Let's say you set the field to “2”. This means that the current message you're setting up will go
out two days after the previous message in your sequence.
The rest of the set up should be pretty straight-forward. Just customize your message subject
line, and type in your actual email message into the message text box.
Once hit “save”, you'll be taken back to the 'Add New Message' screen. Just click that link again
to add another message to your autoresponder.
Step 5: Generate Your Opt-In Form Code
Once you have all of your follow up messages set up, you'll generate the HTML for your opt-in
form.
In order to get to the form code generator, look along the navigation menu, and put your mouse
over 'Autoresponders', then scroll down to select 'Form Generator':
You'll land on the opt-in code set up page.
The settings for this page are very simple. You just need to generate a “single subscription”
form which collects the name and email address of each subscriber.
Follow the options selected in the screenshot:
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Scroll down and you will come to a field which allows you to customize the text that appears on
the “Subscribe” button.
In other words you can change “Subscribe” to more motivating call-to-action phrases like
“Click Here To Download Now!”, “Yes, Sign Me Up!” etc.
This is also where you will redirect the subscriber to the merchant's sales page via your
affiliate link. Simple enter your affiliate URL into the Thank You Page field.
Finally, you can click on 'Generate Form', and you'll be taken to a page where you can Copy
and Paste your form code:
This is the code you'll insert into your opt-in landing page. You'll see how to do that when
we come to the section on setting that page up. For now, though, you're all set!
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Step #5: Setting Up Your Follow-Up
Emails For First Affiliate Program
In Step 4, you saw the 'nuts and bolts' of how to set up your messages. In this section, you'll
learn how many messages you actually need to set up, as well as how to write them.
You're going to write between 5 and 7 messages targeted towards your first affiliate program, or
'lead product'.
The content of these messages should be editorial and
informational, and presented as product reviews.
The reason for this is simple: when you create your opt-in landing page…
You're going to use a full-length product review article as a way
of getting people onto your list.
So, we want the follow up messages to be in keeping with your subscriber's first impression –
namely, that you are providing solid, un-hyped information. OK?
Let's say that you're selling one of my products, and you have a product review of Secret
Affiliate Weapon on your opt-in landing page. Your review covers all the major benefits, and
pros and cons of the product.
When you write the follow ups, you'll want to cover not only the details you left out of the review,
but also some information about how Secret Affiliate Weapon might fit into the prospect's 'big
picture'. I've set up a cloaked affiliate link to Secret Affiliate Weapon for this example using
tinyurl.com
Here are 5 simple follow-up email messages to illustrate this:
Message 1:
Hi First Name,
You know, there are a couple of things I forgot to cover in my review of Ewen Chia's Secret
Affiliate Weapon.
=> http://tinyurl.com/3an7zr
First, I forgot to mention the in-built business opportunity.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 66
You see, once you join the site, you can earn affiliate commissions on 3 levels when you
promote Secret Affiliate Weapon.
The commissions are really good, too, and the program converts very well.
The other thing I forgot to mention is that Ewen adds new tools and resources all the time,
so you really get a lot of long-term value out of the product.
It’s definitely worth looking into:
=> http://tinyurl.com/3an7zr
Best,
Your Name
Message 2:
Hi First Name,
There are a lot of ways to learn affiliate marketing…
One of the reasons I recommend Secret Affiliate Weapon is because it really takes you
step-by-step through the whole process, and its a great value for at a very low price.
=> http://tinyurl.com/3an7zr
However, this isn't the only way you can learn. If you do a search on “affiliate marketing”
Via Google, you'll plenty of sites with introductory information.
You can use these sites to teach yourself some basics, like:
*What is an affiliate program?
*What is a residual income affiliate program?
*What are two-tier programs?
*Where can I find good affiliate programs to join?
Of course, you can learn all this through Secret Affiliate Weapon too, but I wanted to point
out these other resources to you in case they're more your style.
=> http://tinyurl.com/3an7zr
Best,
Your Name
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 67
Message 3:
Hi First Name,
I just came across some new information about Secret Affiliate Weapon. Man, I wish
I'd had this available when I first review this program!
=> http://tinyurl.com/3an7zr
Ewen just released a special “case study” on the results real SAW members are getting.
It’s jam packed with useful info and examples that can teach you a lot about affiliate
marketing.
I managed to get a copy of the case study for you, and you can download it here:
=> http://www.yourwebsite.com/sawstudy.pdf (example link)
This is great stuff, and you'll want to read it right away.
Best,
Your Name
Message 4:
Hi First Name,
How are things going for you in your affiliate business? Have you gotten started yet, or
are you still searching for that 'magic bullet' to show you the way?
I can let you in on a little secret about affiliate marketing…
In fact, this secret applies to every type of business and to anything you do in life:
YOU MUST TAKE ACTION
Listen, you can learn from the best and have every advantage available to you, but you
simply won't get results unless you take focused action.
Focused action is the key to succeeding online. So why not make a commitment to taking
action today? The sooner you get started, the faster you'll see the results.
=> http://tinyurl.com/3an7zr
Best,
Your Name
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 68
Message 5:
Hi First Name,
This is the last installment in the series of reviews on Secret Affiliate Weapon. After this,
we'll take a break, and then dive into a whole new review series of some other affiliate
marketing products.
Let's do a quick recap of Secret Affiliate Weapon here:
=> http://tinyurl.com/3an7zr
PROS:
*Trains total newbies to be top notch affiliates
*Step-by-Step system with tons of tools and resources
*Super-affordable at just $9.97
CONS:
*Might be too basic for advanced marketers
*Tons of information to digest, so don't expect to learn all of it overnight
*You may need to buy a few extra tools to advance to the next level
All-in-all, I think the PROS outweigh the CONS, which is why I can recommend Secret
Affiliate Weapon. I give 9.5 out of 10!
=> http://tinyurl.com/3an7zr
Check it out if you haven't already, and I'll catch up with you soon.
=> http://tinyurl.com/3an7zr
Best,
Your Name
Did you notice how each message stayed on point with objective information? There's no 'hardselling'
at all. Instead, you lead your subscribers through an educational process.
Each message brings up different facets of the product.
In doing so, you actually make your subscriber aware of some of his unconscious objections,
then counter them with solid information.
This is very powerful because you're helping the subscriber find answers to the questions he or
she needs answers to before making a buying decision. Effective use of this approach really
does boost conversion rates in a big way.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 69
Follow-Up Email Message Scheduling
One thing I haven’t mentioned yet is the scheduling of your follow ups.
You'll want to leave a reasonable amount of time between each follow up message, so that
your subscribers don't feel like they're being bombarded with email from you.
Of course, you also don't want to leave too long of a wait between messages, either. The key is
in keeping people interested while the product is still fresh on their minds.
You could use a schedule like the following:
Message 1 - 1 Day from opt-in
Message 2 - 2 Days from previous
Message 3 - 4 Days from previous
Message 4 - 5 Days from previous
Message 5 - 7 Days from previous
The above is just a guide. There are no fixed rules to this, or to marketing. It depends on
your market and product recommendation, and you are free to test and be creative.
Just keep an eye on your list and see how they respond to the frequency of your messages. If
you get a lot of people unsubscribing from your list, consider putting a longer gap between
messages.
People in the Internet marketing related markets tend to be used to getting lots of emails from
list owners. People in non-marketing related markets, however, are usually not.
So, they tend to be more sensitive to “spam”, and you may need to slow down the amount and
frequency of your mailings.
Also, make sure to put about a 7 to 10 day gap between sequences. For example, if you send
out 5 messages for Product A, wait about 7-10 days before you begin a follow up series on
Product B.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 70
Step #6: Set Up Additional Follow-Up
Emails For Other 2 Affiliate Programs
In this step, you'll duplicate step 5 and create the follow up messages for each of your other 2
affiliate program - one series of 5 -7 messages for each product.
You'll schedule them the same as the first series, again placing a 7-10 day wait between the
introduction of a new product.
Now, the one thing that differs here is that you'll need to deliver another full-length review for
each product, since you only reviewed the lead product on your opt-in page.
You can structure this in a couple of ways:
1. Create a web page containing the new full length review, and send your
subscribers the link to that in the first message. Then your remaining messages will
follow up in the same fashion as before.
2. Write a full length review, but break the whole thing up into 5-7 parts and use
those as your follow up messages.
These are your best options. The reason I don't recommend sending one, long review via email
is because people tend to just skim or even disregard longer emails.
The goal here is to get your subscriber's full attention when you introduce the next
product.
As you write your new follow ups, keep in mind your role in providing information and reviews.
It’s a good thing to balance new reviews against previously reviewed products. Compare and
contrast products so that your subscribers can see their differences.
The reason for doing so is that you never know what objections you failed to address in a
previous follow up series. Maybe some of your subscribers didn't buy the first product you
reviewed because it didn't have some feature they wanted.
But when they see that Product B addresses a need not covered by Product A, they might
decide to jump on it.
As usual, keep these follow ups 'short and sweet', just like the first series, and make sure you
maintain a no-hype, information-focused approach.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 71
Step #7: Creating Your Main “Affiliate
Review Opt-In Page” On Your Own
Domain Name
Here's where Newbie Cash Machine™ breaks away from tradition…
Your opt-in landing page is going to provide people with truly
valuable content!
If you've been interesting in Internet marketing for any length of time, you've probably seen the
traditional opt-in pages used by affiliate marketers.
They're usually short on content, and designed to lure people in by withholding the most salient
information. You have to subscribe to the list before you can even find out what's going on.
But your Newbie Cash Machine™ opt-in page will totally buck this approach.
What you're going to do instead is write a full-length product
review that gives valuable information to your market.
The reasons for this are as follows:
✔ Your role is to be an information provider
✔ Giving people valuable information up front improves your credibility.
✔ People want and need this information. Show them that you provide it, and you
WILL get tons of subscribers onto your list
✔ Google Adwords is penalizing marketers whose opt-in pages are low on content.
So, having valuable information on your opt-in page is going to improve your
“quality score” with Adwords.
We'll talk about the technical details of setting up your page in a moment; first let's talk about
how to write the main affiliate review.
Exactly How To Write An Affiliate Review Article
It is important to write a balanced article that discusses both the benefits and drawbacks
of the product you're promoting.
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© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 72
I'm going to show you a simple, step-by-step formula for doing this, and it should help you
write a good article even if you don't enjoy writing.
First, though, we need to address a crucial element that factors into writing your affiliate review:
Whether you own the affiliate product or not!
This is the one area where things can get tricky. Most of the time, I recommend that you own
the product you're promoting. It just makes things easier.
It is very difficult to give an honest assessment of a products strengths and weaknesses if you
haven't used it yourself.
However, I also understand that buying copies of every product you intend to promote might not
be financially feasible when you're just starting out.
What do you do then?
Shoot for owning at least one of the products, and make that your
'lead' product review on the affiliate review page.
In other words, pick the one product that you can afford, and use that one as your leadgenerating
product for your affiliate review opt-in page.
Then for the remaining products in your autoresponder follow up series (which you do not own),
put your focus on things like:
1. Relevancy and potential benefits to market
2. Any outside reviews or case studies you can find about the product
3. Reputation for quality of product owner
In other words, you'll need to 'wing it' ;-)
But, let's look at an example of how this might play out. What can you say about a product you
don't own?
Well, the first place to gather information is on the sales page.
See if you can get a feel for what the product is supposed to do, how it helps, what problem it
solves, etc. Write down all of the benefits highlighted in the sales letter.
Next, see if you can find any discussions about the product on message boards and
forums.
Ewen Chia’s “Newbie Cash Machine™” System
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OR, if there are testimonials with contact info on the sales page, see if you can write to those
people and ask them some questions about their experience with the product.
Lastly, and this might be a long shot but it’s worth a try, contact the product owner and
ask if they provide “review copies” of their product to affiliates. You might be able to get a
copy of the product for free this way.
Not every seller will be willing to do this because, in theory, anyone who wants to get a free
copy can just claim to be an affiliate.
However, if you've established some reputation and can prove that your opt-in review system is
generating good conversions, you might be able to convince them to give you a copy.
And, on a good note, the truth is that the better you get, and the more reputation you build up,
the more you'll have product owners seeing you out, and giving you products in exchange for a
review. Established affiliates get this all the time.
OK, so you've gathered up as much information as you can, but how do you craft a legitimatesounding
affiliate review article?
It’s best that I show you by example, so take a look at the following 'made up' review for my
Affiliate of the Month product:
Hi First Name,
Have you heard of Ewen Chia? He's one of the top affiliate marketers online today.
Ewen really knows his stuff, and he's helped hundreds of newbies learn how to build
successful businesses as affiliates.
If you really want to learn from the ground up, he's got a product you might want to check
into.
Its called Affiliate of the Month, and I think it is the first of its kind in terms of helping people
earn money WHILE they learn how to do affiliate marketing.
Basically, he teaches you how to do affiliate marketing by promoting Affiliate of the Month
itself. The twist, though, is that he's also teaching you how to make higher commissions
by winning “affiliate contests”.
To do this, he's started his own affiliate contest to go with the product. Each month, you
have a chance to earn one of three cash prizes for promoting Affiliate of the Month.
Etc..etc...
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 74
Notice the spin in that message. Everything you see there can be taken directly from the
'Affiliate of the Month' sales page.
All I've done is combine that information with some focus on my reputation in the industry. You
can do this same thing without owning the product yourself.
Remember, your focus is on information, and even basic information like what's in the example
can be of value to your subscribers.
The “Affiliate Review Article Formula”
Finally, let's look at the actual formula to use for writing a review of a product you do
own (which is the recommended approach).
This will be a simple matter of “question and answer”. All you need to do is keep a paper
and pen handy as you go through your product so you can take notes.
Step One:
Start by gathering as much information as you can about the product by answer the
following questions:
✔ What was my first impression of the product before I bought it?
✔ What is my impression of the product now that I own it? Did it deliver on
the promises made in the sales letter?
✔ What are the top 5 things I learned from this product?
✔ What one thing did I learn that I found the most useful above all?
✔ What type of person is this product right for? And who would it be wrong for?
✔ What did the product leave out?
✔ Was there anything that the product failed to address or didn't address fully enough?
✔ How quickly can this product help someone?
✔ What skills, tools, etc does a person need to benefit from this product?
✔ Can I recommend it?
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 75
Step Two:
Next, use your answers to craft your affiliate review. Just follow through each question,
one-by-one, as you go, or put them in a different order if you want.
The key is to introduce the product as quickly as possible, as well as give people a
compelling reason to pay attention to your review.
You can do this by starting out with a major benefit or a major weakness of the product.
For example, let's look at starting a review with a benefit:
“Ewen Chia's Newbie Cash Machine is the most comprehensive, step-by-step guide for
starting an Internet business that I've ever seen.”
Now, let's contrast that with starting a review on a 'weakness', then cleverly spinning
that weakness into a benefit:
“Ewen Chia's Newbie Cash Machine has a major problem: It’s TOO full of detail. When I
first read through the product, I was so overwhelmed by the amount of information he's
packed in, I felt like hanging up my hat and finding an easier read.
Then, I realized I was crazy. I've encountered far too many products that were full of 'fluff'
and skimpy on hard-hitting details, while Newbie Cash Machine goes step-by-step into
everything I needed to learn about making real money online.”
See the difference?
Both approaches pull the reader in, but do so from different angles. If you start with bold
claim, people will keep reading to see if you can back it up with proof. Start with a little bit of
a “slam”, and people will keep reading to see how far you take it.
Step Three:
Let's put this all together now with a sample review that contains the kind of information
you'll work with when you answer each of the questions listed in Step One:
When I first heard about Newbie Cash Machine, I outright laughed at the title.
“Oh no”, I thought, “another how-to Internet marketing product aimed at unsuspected
newbies....I bet it’s going to be another report on basics without any real, actionable
information.”
I became even more suspicious when I read the product's sales letter. It makes some pretty
big claims, and I really didn't expect the product to deliver on any of them. BOY, WAS I
EVER WRONG!
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 76
I'm ready to admit that my initial negative perceptions were misplaced. Yes, I bought the
product. I downloaded it, opened it up, started reading....and was absolutely blown away!
I've never seen anything that goes into so much step-by-step, do this then do that, detail.
And the thing is, the report can help not just newbies, but intermediate level marketers as
well. It’s very rare that I can recommend a product as being a good buy for the majority of
people, but in this instance I'm willing to go out on a limb and say that Newbie Cash
Machine is an excellent investment for nearly anyone who wants to make money with their
own internet business.
You can also learn a lot about the core principles of affiliate marketing here. Probably one of
the biggest secrets I picked up on is how to promote products without using so much hype,
and I've always wanted to know how I could SELL without appearing to sell, if you know
what I mean.
Oh, and there's another thing here that newbies can really appreciate:
How to design opt-in landing pages.
That's something you don't see any one cover on the nuts n' bolts level, but Newbie Cash
Machine actually gives you a template for creating this pages.
Is there anything I DON'T like about this product?
Well, maybe one or two things. The first being that I didn't come up with this product myself,
and the second being that it’s in PDF format.
The only reason I'm complaining about the PDF format is because Newbie Cash Machine
isn't exactly a 'short report'. It’s literally a book-length manuscript with tons of screen shots
and how-tos. You pretty much have to print it out in order to follow along. I went through two
ink cartridges printing it out myself.
That said, I should also tell you that Newbie Cash Machine isn't a “make money 5 minutes
from now” deal. This information works, but you do have to learn, first, and you've got to put
this stuff into action. It might take you a week...it might even take you a month. If you want
to make real money, then its worth whatever amount of time you have to invest, though.
So, if you're looking for an ultimate money-making blueprint, you need to check out Newbie
Cash Machine. It really does deliver on what it promises. It’s priced fairly, too.
Oh, and I forgot to mention there are a dozen or so step-by-step video tutorials, website
templates and website graphics package that go along with it if you look out for it.
Verdict: Highly recommended. And don't forget to buy extra printer paper ;-)
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 77
Ready to write your own review?
Some points to take away from the above sample:
• Personal, conversational tone of writing. Pretend you're telling a friend about
the product. Speak directly to your audience.
• Create balance by weaving “pros and cons” in the same sentence or paragraph,
compare and contrast.
• Try to spread out the high points across the article to keep things interesting,
rather than covering it all at once in the beginning of the article.
✔ Throw in some personal, but relevant, anecdotes to get people to warm up
to what you're saying.
✔ When you talk about benefits, weaknesses or anything you've learned, try to phrase
it into a real-world example your audience can relate to.
✔ Make it a point to say whether you recommend the product, how strong your
recommendation is and under what circumstances/for whom the
recommendation applies.
✔ Work in some “calls to action” in some of your points. For example, “if you want to
do X, Y, Z, then you must check this product out.”
Following each of these points and putting the formula into practice will help you write
balanced affiliate product reviews both QUICKLY and EASILY.
As with anything, it requires some practice, but this is a proven winning formula so let it be
your guide.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 78
Affiliate Review Opt-in Page Structure and Content
You're going to design your opt-in page around a standard template, and it’s a very simple
template. We're not trying to do anything fancy here.
All we really need is the content and the opt-in subscription form
presented in a clear, easy-to-read page.
First, here is a screenshot of what a basic opt-in page should look like. Note that this is not a
completed page, simply a page showing you the generic elements which should go onto an
opt-in page:
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 79
Now the 4 most important elements on the page are:
✔ The Affiliate Review Headline
✔ The Affiliate Review itself
✔ Links to the affiliate program product
✔ Your opt-in form
The Affiliate Headline and Affiliate Product Review need to be rich
with market-specific keywords.
The reason for this is that we want to increase the page's ranking and relevancy with the search
engines. We also want our visitor's to see keywords relevant to the search that brought them to
our page in the first place.
As an example, let's say you're promoting my Autopilot Profits product.
My affiliate link for that product will be http://chiaewen.autopilotp.hop.clickbank.net where
“chiaewen” is my ClickBank nickname. You need to substitute your own nickname into the
hoplink.
During your initial keyword research, you would have come up with a list of 5 -10 key phrases
you want to target, based on their high degree of relevancy and search volume.
Let's say some of your key phrases are: “start an internet business”, “make money online”, etc.
A potential Affiliate Review Headline you might use:
Auto Pilot Profits: Could This Be Your Ticket To Making Money
Online?
Or
Want To Start An Internet Business? Auto Pilot Profits May Be the
Solution You’re Looking For!
Of course, you can also insert the word “review” in there if you wish, e.g.
“Making Money Online: A Review of Auto Pilot Profits!”
Now, you'll take a similar approach as you write the actual Affiliate Product Review.
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 80
The focus here in on using your key phrases in as natural of a way as possible. You want the
language to flow just as it would in regular conversation.
Note: Avoid stuffing key phrases into your article just for the sake of having them there!
This isn't a contest. Stuffing too many key phrases into your article can actually hurt your
position with the search engines. They look for keyword-stuffing and penalize pages that do it.
Here's quick example of what I'm talking about...
DON'T insert keywords this way:
“Making money online is easy when you start an internet business to make money online. Auto
Pilot Profits is great for starting an internet business that makes money online.”
DO write naturally, like so:
“Want to start an Internet business? You have a lot of options. One product that can show you
how to do is Ewen Chia's Auto Pilot Profits. It is a definitive, step-by-step guide that trains even
the greenest of newbies on how to make money online.”
One of the tricks you might want to employ is to replace some of your key phrases with
synonyms if it looks like you're having to repeat yourself too often.
For example, if you find yourself needing to say “make money online” a little too often, you
can replace this with equally relevant phrases like: “earn an income on the internet”, “using
the web to generate cash”, “pull in online profits”, and so on.
This will help keep the keyword 'density' of your article balanced and optimized, as well as
sneak in other potentially targeted key phrases.
Now, I just threw a new phrase at you that you probably haven't heard before:
Keyword Density.
What this is is a measure of how often a particular key word or phrase appears within a
body of text.
You calculate keyword density by counting the number of times the keyword or phrase appears
versus how many words total are in the body of text.
For example, let's say that the word “profit” appears 10 times in an article of 500 words. To find
the percent, you divide 10 by 500, then multiply the result by 100:
10/500 = 0.02 x 100 = 2%
So, in this case, the keyword density of the word “profit” would be 2%.
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© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 81
As a general rule, a density of 3%-5% on your primary keyword is optimal.
However, it is important that many other factors come into play when search engines examine
your page.
The truth is that if your article reads naturally, you're probably not going to be penalized.
After the Affiliate Review Article, you will place links to the recommended affiliate program.
Use text links and graphics to do this, and have them open in a new web browser window.
Another thing to consider is using audio and/or video.
For example, the merchant may have some promotional audios or videos that you can upload
to your site in support of the product. Product demonstrations and tutorials are always a
good bet.
You can even do the whole review as a video using Camtasia or film yourself talking!
Finally, you'll have your opt-in form near the end of the page (one method).
Although it isn't shown in the screen shot, the outlined box is where you'll place the opt-in form
code you generated with your autoresponder service.
Let's bring all this together in another screen shot to show what a completed page might
look like:
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Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 83
Creating Your Opt-In Review Pages Using NVU
In order to create your opt-in review page, you need to either already know HTML or you need
to learn to use one of the “What You See Is What You Get” (WYSIWYG) web page design
programs.
There is a free WYSIWYG program I recommend called NVU at http://www.nvu.com
You can download a copy here: http://www.nvu.com/downloads.php
What this software will do is allow you to create and edit web pages very close to the same way
you would create a text document in programs like Microsoft Word.
In other words, you can type directly on the screen and use program tools to 'draw' boxes, add
buttons, graphics and links, as well as position these elements on the page:
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 84
Although a full discussion on creating web pages is beyond the scope of this report, there are
plenty of free resources you can use to learn how to use this program to design your own
web pages.
Where to learn from:
Learn How to Build Your Website Using NVU
How to Design and Publish with NVU
NVU Tutorials
NVU Video Tutorials
There are really no excuses not to learn it!
Ewen Chia’s “Newbie Cash Machine™” System
© Copyright Ewen Chia, www.InternetBusinessForNewbies.com - All Rights Reserved 85
Step #8: Driving Market-Specific
Traffic To Your Affiliate Review Page!
Listen, your Newbie Cash Machine is just like an engine: it requires fuel to run. So...
It’s time to learn how to turn this money-making machine on, and set things in motion.
What you need now is to FOCUS on driving traffic (visitors) to
your affiliate review opt-in page.
More importantly, this traffic must be targeted, and market-specific.
In other words, you want visitor who are actively seeking out the information you provide.
Now, there are numerous ways of driving traffic, but how do you make sure your traffic is
coming from your target market?
It is quite simple.
You see, visitors actually 'target' themselves based on the keywords they enter in search
engines, as well as by the types of market-specific web sites (e.g. message boards) they visit.
Your job is to learn to think like they do - i.e coming up with a list of keywords your market
searches on, and seeking other relevant web sites (with advertising opportunities) they might
frequent.
And if you choose an affinity market which you know about and have a passion for, this is
easy because you are part of the market and will know exactly what your visitors and
customers want and how they act. In fact:
YOU ARE THE MARKET.
You'll roll this knowledge into a traffic generation campaign that utilizes:
1. Articles to 'steal' search engine traffic
2. Pay-per-click advertising
3. Message boards and groups
4. Social networking
5. Blogs
The great thing is that virtually all of these targeted traffic methods we’ll be looking at are
free. The only method requiring a real budget will be your pay-per-click campaigns, and even
these can be done cheaply.
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Targeted Traffic Method #1: Articles And Article Directories
You've already got one article under your belt: your affiliate product review article.
Yes, that article is sitting on your opt-in review page, but we're going to put it to double-duty and
use it as your first submission to an article directory.
What are article directories, and why are they good for 'stealing' search engine traffic?
Article directories are web sites which act as huge repositories for informational articles written
by people just like you – authors, web site owners, e-zine publishers, etc.
Basically, anyone who wants to can write an article and submit it to an article directory for
publication and distribution.
The whole idea behind article directories is to provide free, reusable content for anyone who
publishes a web site or newsletter.
As an article author, you grant others the “reprint rights” to your article when you
submit it to an article directory.
In exchange for your content, you get free exposure, name recognition and free traffic as
other people re-publish your article on their own web site, or in their newsletters.
But here is the juiciest part:
You also get to 'steal' free targeted search engine traffic for your
best keywords - without doing any search engine optimization!
How? First, you start by making sure your affiliate review article is “keyword rich”.
Think about the keywords you most want to target, and make sure your article is optimized for
those keywords by using the keyword density guidelines we discussed in Step 7.
Next, you submit your article to the article directories that already have high rankings in the
search engines. Some of these include:
http://www.articledashboard.com
http://www.articlepros.com
http://www.goarticles.com
http://www.articlealley.com
http://www.ezinearticles.com
http://www.submityourarticle.com
Now, here's what happens...
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The next time Google, Yahoo, MSN or any other search engine sends out its 'spider' to re-index
these types of sites for new content, the web page containing your article is going to be
included.
The page that has your article on it is going to receive its own search engine rank.
Your rank will be based not just on the keywords you used, but also on the ranking
assigned to the article directory itself!
In other words, by having your article on a large, high-ranking site, the search engines assign
more relevance to your article there, than they do to the same one that's sitting on your opt-in
page.
So, now – when someone types in one of the key phrases you've targeted in your article into
the search engines - there's a very good chance that the search results will include a link to the
version of your article that's sitting on that article directory.
The visitor click on that link in the search engines, read your article in the article
directory, visits your site, buys your affiliate recommendation and opt-in to become your
subscriber. Neat ☺
Your Author Byline: The Key To Targeted Article Traffic
When you submit your affiliate review article to the article directories, there's one thing you
need to add, and that's an 'author's byline', including a link to your affiliate review opt-in page.
This link is what's going to redirect the article directory traffic to over to your web site.
Your author byline will go into a small 'resource box' at the end of the article.
The type of information you want to place there includes: your name, information about your
site, and the link to your opt-in page.
Your byline needs to be short and no-hype.
Something like this:
[Your Name] is dedicated to helping people stay informed about [niche topic].
For more information, and in-depth, unbiased reviews like this one, please visit:
http://www.link-to-your-opt-in-page.com
Anyone who wants additional information from you can click on that link and land at your
affiliate review opt-in page.
Whether they arrive from the duplicate article, or from a separate article you've submitted,
doesn't matter.
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Your opt-in page is designed to compel them to join your list so they
can get more of the same quality information directly from you (rather
than waiting for another article to appear somewhere online).
The article submission method really does work, and I suggest you make it a big part of
your traffic generation strategy.
Creating article content goes hand-in-hand with your role as an information provider.
It is also going to help you build up even more traffic generating resources, as you'll use your
article content to do other things like create special reports, create a blog and maintain the
relationship with your list.
Try to shoot for at least one new article submission per week.
By this, I mean submit at least one brand new article to multiple article directories each week.
You need to do this in order to get momentum going with your traffic, and also to start building
up some name recognition for yourself online.
All of your articles should be focused on valuable, no-hype information. However, they don't all
have to be product reviews. You can craft general, informational articles on topics relevant to
your niche, and this will help you maintain balance in people's perception of you.
It’s better to present a well-rounded mix of both information and reviews.
How To Submit Your Article To An Article Directory
For this example, we'll use Article Dashboard as our sample article directory.
Step One: This site requires that you first create an account, so the first step is to sign up
so you can get a username and password.
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Click on the sign up link.
Fill in all of the requested information on the sign up form.
You can leave out your phone and fax number if you like, as it’s not required.
Make sure you check the box that says “Yes, I agree to the Terms & Conditions”. Click submit,
and then go check your email at the address you provided.
You will get an email from Article Dashboard requestion that you confirm your email address.
You must complete this step before your account is activated.
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Step Two:
Log in to your account using your username and password. You'll be returned to the home
page, fist. So, you'll need to look down the right-hand side of the page and find the “Submit
Articles” link:
You'll be taken to a screen asking you to create a 'pen name'.
The pen name is the name you want the article to appear under (some people use multiple pen
names for a variety of reasons). In this case, just use your own name as your pen name:
The page will update, telling you that the pen name was successfully added. Now, you'll need
to look to the right side of the page again and click again on the Submit Articles link:
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Step Three:
You will now see a screen where you'll enter a headline, an article summary and the body of
your article. You'll also choose a category for where your article will go.
Choose the category closest to your market.
If your article is about salsa dancing, for example, you'd choose the “Arts and Entertainment”
category:
Scrolling further down the page, you'll find a “Resource Box”.
This is where you will enter your author byline and link to your affiliate review opt-in page.
There will also be an area labeled “Keywords”. Use that to enter some of your market-specific
keywords. This will help people find your article easily:
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It’s a good idea to go ahead and preview your article first. Once you're sure everything looks as
it should, go ahead and submit it. That's it!
You can submit more articles from here if you have them.
There will be a delay before your article appears on the site. This is because Article
Dashboard has an editorial review process.
If your article meets their guidelines, it will be published. If there are any problems, you'll
receive a notice from one of their editors telling you what you need to fix in the article before
they can accept it.
To make sure your article will be accepted for publication, make sure you read the article
submission guidelines: http://www.articledashboard.com/submitguidelines.php
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Targeted Traffic Method #2: Pay-Per-Click Advertising
Pay-per-click, or 'PPC' advertising is a method which allows you to generate nearly
instant, targeted traffic to your site. You can create a PPC campaign in about an hour, and
see traffic to your site in as little as 15 minutes.
This is because PPC advertising services are run by major search engines, and they're able to
display your ads in real-time from the moment you submit your campaign.
If you aren't familiar with pay-per-click, here's quick run-down of how it works. First, take a look
at the screen shot below:
For an example, I entered the phrase “affiliate marketing” into Google. As you can see, the
natural, unsponsored search results are on the left.
To the top and to the right are the sponsored results.
These little 'mini advertisements' are the result of pay-per-click campaigns being run on the
keyphrase, “affiliate marketing”.
In other words, these advertisers are targeting people who do searches on that keyphrase.
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Their intention is for you to click on the links in their advertisements, and visit their web sites.
If you were to search some variations, like “affiliate marketing tips”, “affiliate marketing help”,
“learn affiliate marketing”, etc., you'll likely see some of the same advertisers come up in the
sponsored results on those searches as well.
This is essentially how you target for market-specific traffic with pay-per-click
advertising. You choose the most relevant keywords for your market, and you run
advertisements on each of them.
The reason this method is called 'pay-per-click' is because you are
charged only when someone clicks on the link in your ad, and not
when your ad displays.
In other words, you aren't paying for ad impressions; you're only paying when someone takes
the desired action of clicking on your ad and visiting your web site.
How Much Does Pay-Per-Click Cost?
The cost of any given pay-per-click campaign varies.
It depends in large part on how popular the keywords you want are, and how much
competition there is for them.
The way it works is that you enter a bid amount of how much you are willing to pay for each
click on a given keyword. Let's say you want your ad to appear when someone searches for
“baby clothes”.
The current minimum bid required for your ad to appear in the first page of results for that
keyphrase could be anywhere from 5 cents to 5 dollars or more.
It all depends on how many people are competing for that keyphrase, and how much they're
willing to pay for it.
What you'll want to do for you own campaigns is shoot for the lowest minimum bid
possible, while still getting traffic.
You see, there are no restrictions on your bid in terms of what Google (and other engines)
wants to run your ads.
You can bid 5 cents on a key word where the 'minimum' bid is, say, $4.00. BUT, what happens
is that your ads won't rank as high, they won't be seen as often, and they won't get as many
clicks.
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The reason is that “minimum bid” means the minimum you need to spend in order to receive
the estimated number of clicks reported by the search engine.
For example, let's say Google tells you that the “baby clothes” phrase gets on average 100
clicks per month. The minimum suggested bid is the amount you need to pay in order to come
close to getting 100 clicks.
You're allowed to bid less, but it will mean that you might get only 3 or 4 clicks instead of that
potential 100.
Make sense?
Creating Your Pay-Per-Click Campaigns
Creating pay-per-click campaigns is a process of selecting
market-specific keywords, and then writing targeted
advertisements for those keywords.
You can write individual ads for each keyword/keyphrase. You can also write just one or two
ads to use on keyphrases you've grouped together due to their similarity.
For example, you'd probably want to separate ads for “baby boy clothes” and “organic baby
clothes”.
Likewise, you could write just one ad for a set of keyphrases that are very similar to one
another, like “blue baby clothes”, “blue clothes for babies”, “buy blue baby clothes”, etc.
For your Newbie Cash Machine, what I want you to do is select at least 15 to 20 targeted key
phrases for your niche to start. You'll create your first pay-per-click campaign for these
keyphrases using Google Adwords.
Don't worry, we'll talk about how to set up your Google Adwords account, as well as some of
the other PPC engines to use, in a moment.
First, I want you to focus on getting your key phrases and your advertisements created
before you log-in to your account.
The keyphrases you select should be among the most relevant and targeted for your
market.
In other words, I want you to look at the list you came up with during your market research, and
select what you think are the best keyphrases.
How do you know which ones are best?
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Ultimately, you won't know how good your keyphrases are until see the results of your
campaign. However, you always start by making an educated guess based on the following
factors:
✔ Search volume
✔ Affordability
✔ Targeting
A better way of saying this is that you want to look at search
volume in relation to cost per click.
If you used keyword research software that reported Adwords cost-per-click data, you should
have this information available already.
(If not, you'll have to gather this data after you log-in to your Adwords account. In that case, you
might want to skip ahead to the discussion on ad creation, and then come back to this section
once you've set up your account. )
Your balance between search volume and cost will depend on your budget.
How much can you afford to spend per day on your campaign? What's your goal in terms of
the number of visitors you want to generate to your site within a month?
Let's say your goal is to send at least 500 new visitors to your site via PPC, and your
advertising budget for the month is $50.
Further, let's say that you're able to get all of your clicks for 5 cents per visitor:
.05 x 500 = $25 for 500 visitors at 5 cents per click
In this case, you're well within your budget, and even have money left over. You can afford to
add some additional keyphrases if you want, or even increase your daily budget for the existing
ones.
This formula should give you a rough guide for determining the value of your keyphrases based
on volume versus cost.
Always look at cost-per-click multiplied by the number of visitors. It’s a rough estimate, but it
should be enough to help you determine whether a particular keyphrase is affordable for you to
advertise on.
Next, you'll also want to look at how targeted your keyphrases are. Not all high search
volume keyphrases are targeted.
In fact, you'll often find that the more general (and less targeted) phrases get a lot of traffic, but
that this traffic doesn't convert well.
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Meanwhile, some keyphrases will have a relatively low number of searches per month, while
being super-targeted and very likely to convert.
The super-targeted phrases tend to be longer, i.e, 3 or more words
in the search phrase. This is known as the “long tail keyphrase”.
For example, the keyphrase “buy car” is not as targeted as phrases like “buy a used car online”
or “buy a used '67 Chevy online auction”.
The general rule is that the more terms a searcher uses to describe his search, the more
targeted that search is.
How To Write Your Pay-Per-Click Advertisements
For each keyphrase, you'll write an advertisement that includes a headline, ad-text and a link
to your affiliate review opt-in page.
The first thing you need to keep in mind is that your ads will be space-limited. The typical
adwords ad is like a mini-classified, and looks like this:
Let's look at the three elements of this ad…
The ads headline is:
Top Affiliate Program. Note that the headline is hyperlinked. This hyperlink is what people will
click on to get to your site.
The Ad Text is:
Earn money promoting credit cards. Very high payouts. Join us today!
Finally, the display URL is:
www.ncsreporting.com (Note that a display url can be different from your destination url.)
In other words, if your affiliate review opt-in page address were something like:
www.yoursite.com/reviews/review.html, you don't actually have to use that address as the
display url. Google won't let you, anyways, because the address is too long.
Instead, when you're setting up the ad, you'll just enter: www.yoursite.com. That address will
display in the ad, while your headline link will direct people to the review.html page.
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Google Ad Guidelines
Google has some very specific guidelines you need to follow when writing your Adwords
advertisements. We'll cover the most important ones here, but make sure you also read through
their guidelines here:
https://adwords.google.com/select/guidelines.html
The most important requirements you need to pay attention to are:
✔ Ad length
✔ Punctuation, spelling
✔ Calls to action
Ad length
Ad headlines are limited to 25 characters. The two description (ad text) lines and display URL
are limited to 35 characters each.
Punctuation, Spelling
First, make sure that your spelling is correct in all of the ad text for your ad. Second, make sure
you follow the guidelines concerning the use of things like exclamation points and question
marks.
For example, you can have one exclamation (!) mark in your ad description, but you can not
use exclamations in your headline.
Calls to Action
There are certain words that suggest direct calls to action, and these are not allowed. This
includes things like “Click here”, “Follow the link”, etc.
I should also mention here that you need avoid the use of superlatives, such “the best”,
“number one”, etc.
There are some cases where Google might allow this, but you have to be able to back up your
claim with proof.
For example, if you were to claim that your site is the most visited site online for product
reviews, you'd have to show Google's editors actually traffic stats from your site, and compare
them to the traffic of all other similar sites!
Just avoid “hype” language in your ad, and you should be fine.
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Writing A Good Ad In Limited Space
Here's the part most people have trouble with…
You've got to write an ad that grabs attention, gets people to read
it and then compels them to click on your ad and visit your site.
The problem is, you have a limited amount of space to do this. As mentioned, the rules are:
Headline -> 25 characters
Ad text line 1: 35 characters
Ad text line 2: 35 characters
This forces you to learn how to be very concise.
You're now about to learn how to create compelling copy in the shortest space possible!
The easiest way to do this is to:
1. Use a question or power-statement in your headline, and…
2. A benefit in your ad text.
For example:
Headline: Newbie Affiliate?
Ad text line 1: Avoid the scams.
Ad text line 2: Read my unbiased product reviews
So, your ad would look like this:
Newbie Affiliate?
Avoid the scams. Read
my unbiased product reviews.
Yoursite.com
Writing quality ads is an art form and takes practice.
One of the best ways to learn is to look at other Google Adwords
ads that catch your attention, and figure out what drew you to
them. Meaning, you collect a “swipe file” of ads and model them.
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Some of the most powerful ads are ads which raise the reader's curiosity. You can phrase
things in such a way that people will have to click on your ad in order to find out “the answer” to
a compelling question.
For example:
Newbie Cash Machine
Can you really make a
living as an affiliate?
Yoursite.com
or a more direct approach:
Affiliate Incomes
The truth will shock you.
Find out why.
Yoursite.com
The way to do this is to start out by writing long descriptions of your site, then paring
them down.
Think about the benefits you want to emphasize and write a paragraph or two on these.
Then, start picking through each sentence and see if you can distill it down to just 3 or 4
words.
For example, let's you write a 'long form' description of your site like this:
I'm reviewing what I think are the best weight loss products on the market today, so that I can
help people find a solution that really words for them. My reviews are honest, unbiased and
informative. Anyone who reads my reviews will know exactly which product is right for them,
and which one to buy.
You'd then start cutting that down into concise phrases, like: 'find a solution', 'honest, unbiased
reviews', 'know exactly which product is right', 'which one to buy', 'best products on the market'.
These are good, but some of them are still too long, so you'd start editing and re-writing them,
while counting how many characters it takes to convey the point:
“best solution on the market for you” - 35 characters
“Read honest reviews” - 19 characters
..and so on.
For example, “best solution on the market for you” is exactly 35 characters, including spaces.
This will fit on 1 ad text line, and you still have another 35 characters available. Now, you can
think up something to go along with this, like:
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Honest Weight Loss Review
Find the best weight loss
solution on the market for you.
Yoursite.com
And this is a good ad. It’s short, to the point and also powerful.
If you were doing a real PPC campaign for a weight loss product, and this was one of your ads,
you'd want to run it on keyphrases which are relevant to, or appear in, the ad text itself.
For example, you could run this ad for phrases like “weight loss product review” or “best weight
loss solution”.
And that brings me to the final point I want to make, which is that your market-specific
keyphrases can also help you in writing your ads.
There is usually a way to take some variation of a given keyphrase and work it into either the
headline or the ad-text itself.
Doing so can improve the amount of clicks you get on your ad because people naturally
gravitate towards results which display the actual key phrase they just searched on.
Loading Your Ads Into Google And Setting Up A Campaign
Setting up your Google Adwords account can seem intimidating at first, because you have a lot
of options to sort through. We're going to run through a quick tutorial here to get your first
campaign up and running as fast as possible.
First, though, you should know that there is a wealth of resources available online in regards to
creating and managing Adwords campaigns.
Two resources from Google you should check out are:
Demos and Guides: https://adwords.google.com/select/library/index.html
Learning Center: http://www.google.com/adwords/learningcenter/
If you get stuck or have any questions at all, you should be able to find the answer you need
from one of those sources. Now, let's take a look at how to get started.
STEP ONE: Start from the Google Adwords home page
First, point your web browser to http://adwords.google.com.
This web page contains the link to the sign up process, as well as the log-in screen you'll use in
the future once your account is set up.
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Look for the button which says 'Click to Begin', and click on that to start the process:
STEP TWO: Select which edition of Adwords to use
The page you see will ask you to choose between the Starter Edition or Standard Edition of
Adwords.
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For our example, we're going to choose Standard Edition.
However, feel free to try out the Starter Edition if you are nervous about setting up your
account.
You'll get a simplified interface that might make things easier for you as you learn how
everything works. Plus, you can always 'upgrade' at no charge to the Standard Edition of
Adwords when you're ready for it.
STEP THREE: Select Language and Initial Targeting
In this step, you'll set up where you want your ads to run, as well as what languages you want
to target in your ads.
For example, you can target only English speakers, or you can target people who speak
Russian, Mandarin, French, etc.
The key here is that the language you choose needs to match the language you intend to
advertise in. Also, if you do this, then your ad needs to be targeted to the countries where
people speak that language.
Notice that you've got some options for where your ads will appear. You can, for example,
choose to target just one country at a time or multiple countries at a time.
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You can also break things down by city and state. For example, you could target your ads just
to people in Boston or Los Angeles.
This is really an advanced marketing strategy, though, so you should leave your selection at
targeting Countries and Territories.
Also, we'll assume since you're reading this report in English that you intend to advertise in
English, and default to that selection.
STEP FOUR: Choose Countries and Territories
This is basically a fine-tuning of the selection you made in Step Three.
Here, you're going to select which countries you want your ad to appear in.
What this means is that the Google search engine will show your ads only to those people
using Google from the countries you've selected.
To select a country, click on its name in the left window, and then click the 'Add' button, so it
appears in the right window.
STEP FIVE: Creating your first ad
Here is where you get to create your first Adwords ad. Hopefully, you have already created
your first set of ads for the keywords you want to target.
Select one of your sets of keywords and their accompanying advertisement.
Type your advertisement into the form fields as shown below:
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Click 'Continue'.
STEP SIX: Choose your keywords
The next box you see is where you will enter your market-specific keywords.
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Let's say that your first ad is targeted on a group of related phrases, like “best weight loss
solution”, “weight loss solution review”, “weight loss reviews”, etc.
You would enter each of the keyphrases into this box.
Notice that I've enclosed the example keyphrase into “quotations”. This creates what is called a
“phrase match”.
On a phrase match, Google will display your ad whenever someone types in any variation on
“best weight loss solution”, as long as all the words are in the same order.
So, let's say someone types in “best natural weight loss solution”. Even though this differs from
your main keyphrase, your ad will still appear because you've told Google you want hits on
phrase matches.
Now, let's say someone typed in “best solution natural weight loss”. In that case, your ad would
not show up because the words are not in the order you specified.
Use phrase match whenever you want to get traffic from positive keyphrase variations -
meaning keyphrases close to yours which have additional 'targeting' phrases in them which are
relevant to your market.
Note, in order to prevent getting hits on negative, un-targeted phrases (e.g., someone typed in
“best free weight loss solution”); you'll need to enter in “negative” keywords that you want to
exclude from triggering your ad.
All you need to do for this is type in the word, prefixed by a “-” minus sign.
For example:
-free
-Atkins
-video
etc.
Lastly, if you prefer to have your ads trigger only when someone types in your exact
keyphrase, then you need to specify what's known as an exact match.
You do this by enclosing the entire keyphrase with [brackets], e.g., [best weight loss solution].
STEP SEVEN: Choose bid amounts and daily budget
In Step Seven, you'll tell Google how much you want to pay per click for your keyphrases, as
well as how much you want to spend overall on clicks each day:
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Enter your Daily Budget as a whole number, and enter your CPC bid as a decimal. For
example, if you want to spend 10 cents per click on your ads, then enter this as .10
Now, once you do this, you can scroll down to the Traffic Estimator and get a rough picture of
how much you'll be spending, and how much traffic you can expect from your campaign based
on its current settings and budget:
Notice that for the phrase “best weight loss solution”, Google is telling us that our ad will be
“Inactive for search”.
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When you get this, it means one of two things.
Either your bid amount on the keyphrase is too low, or, that particular phrase has a very
low search volume - too low for Google to give you a good estimate.
On the keyphrases that Google was able to pull data on, you're given an estimated ad position,
and estimated cost per day.
If you don't like the numbers you're getting, you can edit your CPC, daily budget and
keyphrases again until things are to your liking.
Once you're done, hit 'Continue'.
STEP EIGHT: Review your campaign
Google will now present you with a summary page to review your campaign:
If everything looks as it should, go ahead and continue to the next step, otherwise, back up and
edit what you need to.
STEP NINE: Finalize account set up
Finally, you'll be taken to a screen where you create the username/password for you account:
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If you already have some kind of related Google account (such as through Gmail), then you can
use that email address and password to log-in.
Otherwise, choose the “I do not use these other services” button. You will be presented with a
screen prompting you to enter your current email address, and select a password.
From this point forward, Google will save all of the campaign information you just set up and
link it to the new account you're creating.
You'll be automatically logged in to your official Google Adwords account. From there, you'll be
able to give Google your payment information (bank account or credit card number), as well as
continue to edit and add new Adwords campaigns!
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Targeted Traffic Method #3: Message Boards, Groups And
“Answers” Sites
Message boards, groups and “answers” type sites can be a rich and huge source of
targeted traffic. The type of traffic driven from these sites can also be more responsive than
some other types of traffic.
This is because these sites are content-focused, and perfectly suited for affiliates who use
reviews and information as the core of their marketing strategy.
Before we cover the details of this method, let's see how these sites are defined.
Message Boards And Groups
A message board, or 'group', is essentially the same animal. You've probably participated in
some of these types of forums yourself.
Think of some 'special interest' groups you might be involved in. People come together in
communities to discuss all sorts of topics like “bass fishing”, “guitars”, “gardening”,
“photography”, “dating”, etc.
The medium of exchange for these groups is usually a 'message board' (sometimes referred to
as a 'bulletin board', 'forum', etc) where people post messages.
A great example of this is Yahoo! Groups: http://groups.yahoo.com. Here's a screen shot
showing an example of the 'threads' or discussions going on in a gardening-related group:
You can see there are a lot of different exchanges going on.
These members are passionate about all the ins and outs of gardening, and they show it by the
types of information they're focused on. If 'gardener's' were your target market, you'd fit right in
here as an information provider.
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“Answer” Sites
The 'answers' sites include places like:
Yahoo! Answers: http://answers.yahoo.com
Google Answers: http://answers.google.com (*Unfortunately, this service has been retired.
Although you can't post here, you can read through the archives of questions and answers)
Just Answer: http://www.justanswer.com
Expert Bee: http://www.expertbee.com
Helium: http://www.helium.com
Some of these sites offer totally free advice. In other words, anyone can ask a question, on any
topic, and other visitors to the site can answer that question.
Other sites are “pay for advice” sites, where members sign up as 'experts' on a given topic, and
get paid to answer questions. These are pretty neat because you can earn some additional
income while you generate traffic!
The Traffic Method
In order to generate traffic from these community-based sites, you need to become a member
of the community.
For message boards and groups, all you usually have to do is create a username and password
for the forum so you can log-in and participate in the discussions.
Same thing for 'answers' sites, though some will let you post responses anonymously (not
recommended).
When you join a community, your strategy will be to provide
information, just as you do on your opt-in page and in your
autoresponder follow-up emails.
The key here is providing the type of information that will help position you as an expert to
your audience.
Now, a couple of things to keep in mind:
✔ You're to work on building relationships and reputation
✔ The information you provide must be appropriate to the context of the discussion.
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In other words, you don't go into a forum or answers site to post reviews or advertisements.
You go there first to be a part of the discussion, and allow the 'marketing' to take care of itself.
Your traffic will come from placing a link to your opt-in review
page in your signature file (on forums) or 'resources' box
(at “answers” sites).
In case you are unfamiliar with the concept of a 'signature' file, the screen shot below shows an
example:
Notice the area just beneath the post? That is a signature file.
Basically, you can specify the information that you want to have appended to the bottom every
post you make on the message board.
That way, if you want people to see your links or other info, you don't have to type into every
single message. It’s just added automatically.
So, for example, let's say that the subject of your target market is “dating and relationships,”and
you've found and joined a message board group devoted to this topic.
First, you need to introduce yourself and get a feel for the community. Then, over a period
weeks, you begin participating in discussions, or even starting some of your own.
The key is to find the discussions to which you can contribute the most value.
It will be the quality of your responses which get people to pay attention to your signature file,
and possibly click on the link to your site.
Let's run through an example. Say that someone starts a discussion on “when to break up with
your boyfriend/girlfriend”. You jump into the conversation with your own 'expert' take on this:
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“I think the issue of knowing when to 'end it' rests on knowing how compatible the two
of you are. If everything is 'great', but you still have some kind of nagging doubt, it is
likely that your partner isn't a match for you in one or more significant areas.
For example, maybe the two of you hold different beliefs about religion, money or
children. These are the big topics that really affect the quality of life in the long run. If
your partner disagrees with you about something really fundamental to your feelings
about life, the relationship probably can't survive.”
There's your post. Now, just beneath that, people will see your signature file. This is where
you'll have a little “advertisement” for yourself:
Are you losing in the game of love? Unsure about all the relationship advice out there and who
to believe? Get top-quality news and reviews on all the latest programs designed to help you
improve your relationships! http://www.youroptinreviewpage.com
A similar strategy applies to the 'answers' sites. All you do is browse around for questions from
your target market - questions that you can answer with some authority and knowledge. And if
you’re in your affinity market, that will not be an issue.
Let's say you're promoting 'weight loss' products, and you find someone asking: “What's the
best way to make sure I'm building muscle while I lose weight?”
This would be a perfect question for you to respond to, and possibly grab that person onto your
opt-in list. It’s also another reason you need to own at least one of the products that you
promote, because you can use what you've learned from that product in formulating your
response.
When you participate on these 'answers' sites, you need to craft a really thorough reply. A one
or two line response won't cut it. Make your response truly helpful and full of valuable advice.
The better your response, the better 'bait' it is for drawing people to your site.
Getting your web site link into an “answers” post works about the same as getting your
byline into an article.
There will be a 'resources' option on the page where you enter your response, and this is
usually the place where you're allowed to insert outside links.
When you use message boards and 'answers' sites for traffic, the main thing you need to
keep an eye on is your targeting. Make sure you find groups and questions that are lasertargeted
to your niche.
Also, do a quality check on each site. Some groups, for example, get overrun by spam.
Members stop posting and abandon the site. So, always check to make sure the community
you're joining has a lot of active members and fresh posts.
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Targeted Traffic Method #4: Social Networking
Social networking sites have become hugely popular. In particular, there are sites known as
“social news” sites which receive massive amounts of traffic, and can be a gold-mine for
getting targeted visitors to your site.
The idea behind these sites is that the visitors create, and rate, the
content.
Let's say someone posts an article or a video to one of these sites. Other visitors then vote on
that post, giving it a “thumbs up” or “thumbs down” for quality.
The items which receive the highest positive votes will move up the front page, keeping that link
in front of visitors and driving even more traffic. It’s basically a popularity contest ;-)
Let's look at one of the best known social networking sites, called Digg (http://www.digg.com).
Here is partial screen shot of the front page:
Notice next to those links you have a “digg” score. This indicates how many people have
clicked the “Digg It!” link next to the story in order to boost its popularity, and keep it on the front
page of results.
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Also, notice that each of the item links point to the original website where the content
was first posted.
In other words, when you post something, your visitors aren't
staying on Digg site. Instead, traffic is leading directly to your site.
Now, this is great, but what types of content do you post in order to 'win' this popularity contest?
Well, first things first, your affiliate review is not likely to make the grade.
It doesn't matter how good it is. The problem is that the initial traffic coming to the front page
of sites like Digg is very un-targeted.
There's too great a mix of people visiting the front page, and they're coming there primarily for
entertainment. A product review isn't going to entertain too many people.
So, what you need to do in order to win these visitors over (hopefully getting some of your
target market filtered through to your site in the process), is to…
Create some content that is really compelling - even something
shocking or out of the ordinary.
Content that works with these sites generally has at least one of the following elements in play:
✔ Comedy
✔ Tragedy (laughing at other people's mishaps)
✔ Controversy
✔ “Cool” factor (e.g, “how did they do that?!”)
Further, this content can be in the form of text (article), graphics, video or audio. So, first,
you'll need to pick the format you're most comfortable working in.
Let's say you know how to create videos or have access to (already created) free videos
(relevant to your market) that you can post to your site.
Capitalizing on that video (or any other method, like articles) will be a two-part process:
✔ First, you create a 2nd opt-in landing page.
✔ Next, you submit the link to that landing page to Digg (or other social news sites)
The purpose for the second landing page is to make your copy relevant to the content “bait”
you're using to drive the traffic.
Let's say you've just written a controversial article. You would place this article on your opt-in
landing page the same way you did for your affiliate review.
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You might alter the text around your opt-in box a bit just to fit the tone. For the most part,
though, everything else remains unchanged.
Now, let's say you used a video instead. You would place the video onto your second landing
page. However, you'll also want some additional copy explaining what your site is about.
For example, let's say your target market is “do it yourself car repair”.
You've found and posted a funny video of a guy driving away from his mechanic's shop while
his car falls apart the whole way home.
You would want to put some relevant copy under the video. Something like:
“Don't let this happen to you! Learn how to
repair your car yourself, and keep your muffler
where it belongs...on your car!”
And then just beneath that is your opt-in subscription form. Make sense?
Basically, what you're doing with this method is a two-step targeting process. You first
capture the attention of a very general audience - those who are looking to be entertained by
your content.
Then, you follow up directly on the page, revealing your purpose for posting that content. The
visitors who are actually targeted and interested will go ahead and opt-in to your list.
Digg is not the only site where you can post. There are other sites you'll want to hit too:
http://del.icio.us
http://www.furl.net
http://www.boingboing.net
http://www.technorati.com
http://www.stumbleupon.com
http://www.reddit.com
http://www.feedmelinks.com
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Targeted Traffic Method #5: Other People’s Blogs
An easy way to 'steal' traffic from popular blogs is to post responses to people's blog entries
in their 'comments' section.
Here is an example from my own blog:
Notice just after the end of my blog entry, there's a short 'follow up section', which includes a
link to comments posted by readers in response to my blog entry.
In this case, you have to click the comments link to get to them, and to post your own comment.
On some blogs, though, the comments will display directly below the most recent entry.
When you click on the comments link, you'll see the replies people have posted:
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Now, notice what you can do here. Let's say that you're in the affiliate marketing niche like I am,
and you want to steal some of my traffic.
What you would do is post a thoughtful reply to my entry, then link back to your affiliate review
opt-in page. Your comment would need to be relvant and helpful to the overall discussion.
The one thing you don't want to do is 'spam' people's blogs with meaningless comments
just to get your link out there.
Instead, really pay attention to what the blog author has said, and formulate a meaningful
response. Let's say I posted an article about 'mistakes made by newbie affiliate marketers'.
You might post a comment like this one:
Hey Ewen, you made a good point about choosing high-converting products.
I made the mistake of trying to promote anything that look good in the beginning, too.
In my opinion, conversion is just as important as proper targeting, if not more so.
Hopefully, more marketers will start teaching this concept to newbies, as its really too
important a factor to be left out.
Your Name
http://www.youroptinreviewpage.com
Now, that was easy, wasn't it? You just need to speak with some authority. Your comments
can be based purely on opinion, or you can also offer up some information which enhances the
information given in the author's entry.
You can agree with the author, or you can even disagree to stir up a little controversy.
Let me show you an example of this.
Let's say you read a blog entry by someone claiming that people can lose weight by drinking a
gallon of salt water every day. You know this is ridiculous, of course, and it’s your job as an
information provider to help people get the facts.
So, you compose a counter-response with information:
Hi Joe. I've got to respectfully disagree with you. Salt water?? If you know your science
at all; you know that all this does is dehydrate you.
Its not real weight loss, it’s just water weight that comes off. There are FAR better, and
safer, methods people can use to lose weight quickly. I know, because I review them all
the time. There're at least 2 methods I can think of that involve just changing what you
eat for breakfast, and they work in about 7 to 10 days.
Your Name
http://www.youroptinreviewpage.com
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You can bet you'd get traffic from that response! In essence, you've stolen not just traffic, but
also a little bit of “authority” and “expert” status from the blog owner.
You've also hinted at alternative solutions that people will want to find out about. Clicking on
your link from that point becomes a natural impulse.
Where To Find Blogs In Your Market
By far the easiest method to find targeted blogs in your market is by searching through blog
directories.
These directories are organized by categories, making it easy for you to browse through
available blogs and find one that's targeted for your market.
Here's an example from Blogcatalog.com:
In order to find these resources, you can start with a Google search on the phrase “blog
directory”. You can also search on your niche market keyphrases +plus the word “blog” --
for example, “golfing blog”.
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Here's a list of blog directories to get you started:
http://www.blogcatalog.com
http://dir.blogflux.com
http://www.technorati.com
http://blogsearch.google.com
http://www.findblogs.com
http://www.blogsearchengine.com
Finally, don't forget to follow any links you come across.
Let's say you go to one niche blog, and see that they have linked to similar blogs, or mentioned
one in a post.
Make sure you follow these types of links, as they can lead to a whole universe of related blogs!
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Step #9: Finding Additional Affiliate
Programs For Your Autoresponder
At this point, the basic set up of your cash machine is complete. Now you have time to
search for additional affiliate programs you can add to your autoresponder.
Why do this?
The bottom-line is - adding more programs means more money.
Imagine you've got 10 or more programs on your autoresponder. Each of these programs is
introduced in succession over a period of months.
What you're really creating is a perpetual cash machine that runs
on autopilot!
In the long run, the more programs you add, the less work you have to do to increase
your profits, because you'll always have an offer in front of your subscribers.
As you select additional programs, be sure to focus on creating a balance and look for variety.
Seek out a mix of high and low-end priced products. Try varying the product formats, too. For
example, seek out more audio and video products, not just e-books.
Be sure to throw in more residual income programs too, so that you can earn repeat
commissions.
Finally, keep your eye out for new products.
One of the keys to dominating your market is to get fresh products in front of potential
customers as fast as possible.
When a hot new product comes out, you can move it to your affiliate opt-in page and place your
follow ups for it at the front of your autoresponder sequence.
Just move your previous lead product back in the schedule.
The Newbie Cash Machine™ is a powerful and proven to work system I assure you.
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Step #10: Build A Good Quality
Relationship With Your List
In keeping with your role as an information provider, it’s crucial that you build your relationship
with your list by providing as much timely, useful information as possible.
This means going above and beyond the reviews contained in your product-specific
autoresponder sequences.
The key is to always have some form of information in front of
your list, especially between the 'gaps' in each autoresponder
sequence, and often in the middle of an ongoing sequence.
There are two ways to do this:
✔ Insert informational emails or newsletters between autoresponder sequences,
and have these messages direct subscribers over to your blog
✔ Use your autoresponder to broadcast 'one time' messages to your list
“Wait! I don't have a blog yet!”
Don't worry about that just yet. I'm going to show you how to set up your very own blog in a
moment.
First, though, we need to look at the big picture in how these types of relationship-building
follow-ups should work.
The Blog Approach
When you set up your autoresponder, you learned how to send messages to your list via email,
and that's the format your subscribers will read them in. Just plain email.
This is ok for short messages, but it isn't good enough when you
need to give your subscribers more “meaty” content, like long
articles or opinion pieces, videos, audios, tutorials and the like.
The heavy content needs a bigger space, and this is where your blog comes in.
Instead of cramming all this content into an email, you're going to post it to your blog. THEN,
you'll send an email to your subscribers giving them a link to your blog.
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The step-by-step here is as follows:
- Write a long article, for example, and post it to your blog.
- Go into your autoresponder, and send out a “broadcast message” to your list informing
them of the article, and providing the link to it.
- Your subscribers click the link in the email, arrive at your blog, and read the article.
There are a number of reasons you'll want to do this, not the least of which is getting your
content into a different 'medium' as mentioned before.
What you're also going to do, and we'll get into the details later here, is to…
Place additional revenue streams on your blog.
For instance, you'll be able to place more affiliate links, affiliate banners, Adsense and other
types of advertising that your subscribers can click on from your blog.
Let's get back on point, though, with an example.
Let's say you've written a lengthy article about 'dog training', and posted it on your blog.
You go into your autoresponder and compose a 'broadcast message' that you can send to your
list right away. This message needs to be fairly short, but also encourage people enough to go
read your article.
Hi Firstname,
Is your dog normally pretty good about coming when you call
his name, but seems to go 'deaf' to your commands when you've
got him outdoors and off the leash?
Well, I've got the solution to that behavioral problem!
I just posted a brand new article: “Come, Fido! Train Your
Dog to Obey You Outdoors in Just 3 Days!”
You can read it now just by visiting my blog:
http://www.yourblog.com
Cheers,
Your Name
Just keep it quick, but also add in enough information to 'tease' the subscriber's curiosity. You
want them to take action here by clicking on your link, so don't give away too much.
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Note: The best use of this method is in sending new information. Any time you've written a new
article, created a new 'gift' (e.g., a free report), or a video, etc. you'll want to send subscribers to
your blog.
The Autoresponder 'Insertion' Approach
This approach is mainly a variation on the follow up sequences you are already sending to your
list. Instead of sending your subscribers to your blog, you'll just send them a regular email.
The best use of this method is in sending 'surprise' information and gifts to your list that
you've initially held back from them
In other words, let's say that you offer a free e-book as a bonus for opting in to your list. You
send this bonus to every new subscriber right when he or she joins.
However, you've also got a second free e-book you didn't tell them about when they first signed
up, and you want to 'surprise' them with this gift after they've been on your list for a while.
What you can do is create an 'insertion' message between your autoresponder sequences, or
even between messages. Let's look at examples for these two scenarios.
Insert Between Sequences:
Product A Sequence --> Insertion Message --> Start Product B Sequence
Insert In the Middle of a Sequence:
Product A – Follow up #1
Product A – Follow up #2
Product A – Follow up #3
-Insertion Message --
Product A – Follow up #4, etc.
So, let's say your subscriber is rolling along through a follow up series of 5 messages. At some
point during that series, you have a scheduled message like this:
Hi First Name,
I wanted to say 'Thanks' again to you for being a valued subscriber. I've got a special,
un-announced bonus for you that's valued at $67!
Only loyal subscribers get access to this bonus, and you get it absolutely FREE.
Download it here: http://www.yoursite.com/bonus
Thanks again,
Your Name
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You're just keeping subscribers on their toes with this.
The best way to keep your list interested and paying attention to
your emails is by breaking from routine.
The point with this is to unsettle their expectations in a positive way. What you're doing is
interrupting the predictability of the content of your messages.
You don't want subscribers to get used to one type of follow up message from you; otherwise
your readership will start to drop off.
By sending out little surprises like this, you make absolutely sure your subscribers want to open
and read every single message you send, so that they don't miss any surprises you have in
store for them.
Nuts 'n Bolts: How to Set Up Insertions In Your
Autoresponder
Since this idea is new to you, we're going to run through a quick tutorial here on how to insert
messages into your autoresponder, as well as how to send broadcast messages, without
interrupting pre-existing sequences.
Let's say you want to insert a message between two separate sequences.
We'll call these sequences 'Product A' and 'Product B'.
You have X number of messages in each sequence, say, '5' messages, for example, and
you've also got a 7 day gap between Product A and Product B's sequences.
What you'd need to do is insert an additional message just after the last message in the
sequence for Product A.
The screen shot below shows how this might look in your autoresponder account:
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Notice that we have a 4 day gap between the “info message” and the 1st message in Product
B's sequence.
This is because message scheduling is defined as the number of days between two
messages.
In other words, you're always counting the days between each new message in the sequence,
and NOT consecutive days from the 1st message.
To illustrate, let's say that you had things set up previously with a 7 day gap between Product
A, Message 4 and Product B, Message 1.
If you were to leave Product B, Message 1 set at 7, after inserting the Informational
Message, then you would actually end up with a ten day gap between the Product A and B
sequences.
We fix this by playing with the math:
3 days to Informational Message + 4 days to New Sequence = 7 days between Product A,
Message 4 and Product B, Message 1.
Make sense?
Now, let's look at Broadcast Messages.
A broadcast message is just like a regular email to your list, and it is not a permanent part of
any autoresponder sequence.
Basically, a broadcast message is a one-time thing. You write it up and send it out to your list. It
doesn't matter which sequence your subscriber is currently on, the broadcast message will be
an additional email.
In order to send out a broadcast message, log into your account and select “Message
Scheduler” from the drop down menu:
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On the next screen, you'll click the link that says “Schedule a New Message”. Then, you'll be
able to set up your broadcast message and have it go out immediately or on a pre-set date.
And your message will go out as scheduled.
This covers the basics on how to set up these insertion messages. Now, let's look a little more
closely at the content of the messages.
Relationship-Building Content
What kind of information should you send to your list in these relationship building follow-ups?
Rather than the usual product review information, I want you to use these insertion messages
for content that goes above and beyond in terms of quality.
This includes things like:
• Longer articles
• Videos
• Gifts, such as free reports that your subscribers can download
For example, let’s say that you've created a helpful video you want your subscribers to see.
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You can upload and post this to your site, then email your subscribers to let them know it’s
available for them to view.
The reason to do this is partly keeping subscribers on their toes and paying attention, but also
to build up a sense of real value in being on your list.
You see, if you just keep sending them the short review messages, they're going to get bored.
They're going to be starved for more information. As someone who makes a living off of being
an information provider, the one thing you don't want to do is leave your list hungry!
You've got to satisfy their hunger for more. You've got to provide them with as much value as
they can handle. This all goes to building a feeling of good-will between you and your list.
Try to think about where you can fill in information gaps. What do your subscribers need? What
would really help them?
Then create this content and give it to them for free.
Spread it out between email insertions and blog posts.
This is going to help you create a well-rounded system that increases your revenue, your traffic
and your list responsiveness.
It is also paramount to truly fulfilling your role as an information provider. The more value
you provide at no cost to your list, the more products you're going to sell in the long run.
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Setting Up Your First Blog With Blogger.com
I promised to show you how to set up your own blog, and here is where we get into the nuts
and bolts of doing so.
The blogging platform I recommend for newbies is Blogger.
Blogger is a free blogging service run by Google. It is ideal for newbies because the interface
is very straightforward. Creating your first post is about as easy as typing up a regular text
document.
STEP ONE: Account sign-up
First, go to the Blogger home page at http://www.blogger.com
There you will find a graphic in the center of the page showing you the 3 easy steps to creating
your blog.
Click on the orange arrow that says “Create Your Blog Now”.
On the next page, you will be asked to create a Google account.
Now, you have already created an Google account by signing up for Adwords, then you can
skip directly the next steps by logging in with your pre-existing Google account.
Otherwise, you will need to go ahead and set up a Google account by following the instructions
on the screen below:
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Click Continue to move on to the next page.
Now, you should see a screen asking you to Name Your Blog.
What you want to do here is give your blog a “Title”, as well as select a “username” that will be
used as part of the web address for your blog.
For example, you might name your blog “Jane Doe's Dating Tips”. This is the title people will
see when they visit your blog.
Now, let's say that the username “janesdatingtips” is available. This will create your blog
address at: http://janesdatingtips.blogspot/com, which is the URL you'll use to send visitors to
your blog.
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Click 'Continue' again, and you will be taken to a page where you can choose the
'Template' for your blog.
Your template is going to be the overall “look and feel” of your blog.
It sets the color scheme, layout and text styles for things like links and headings.
You have a number of templates to choose one, so choose the one you think looks best and fits
with the image you want to convey.
You can't go wrong choosing a 'clean and simple' template.
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Simply click on the image of the template you want, then click “Continue'. You should get
the following message:
Voila! Your blog has been created!
Now you can move on to Step Two.
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STEP TWO: Create your very first blog post
After clicking on “Start Posting”, you'll be taken into the main administration area for your
account, and you'll see the blog entry tool waiting for your first post.
Take a look at the screen shot below. You'll notice that the functionality is much like that of a
regular word processor.
This is where you will type, or cut and paste, the text for you first blog entry.
Notice that you can 'Preview' your entry to see what it will look like on your blog. You can also
“Save As Draft” if you need to stop working on your entry and come back to it at a later time.
In order to officially publish your blog entry to your blog, you'll click the “Publish” button.
If everything went ok, you should receive a message like the one below, telling you that your
blog posted successfully.
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To see the finished results, click on “View Blog”. Here are the results we got for the sample
post I created in the previous step:
And there we have it!
A real, live blog created in just a few simple steps.
If you've already got some written for your blog prior to setting it up, then this whole process
shouldn't take you more than 5 or 10 minutes to complete.
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Monetization: Adding Revenue Streams To Your Blog
To round out the system, you will also add revenue streams to your blog.
This will bring you additional income aside from the commissions
generated by your product reviews.
What exactly is monetization, and how do you add revenue-generating components to your
blog?
There are a number of ways to monetize a blog. Essentially, you're just using more affiliate
programs to add revenue, but these affiliate links will go onto your blog, rather than into an
email.
These links can be plain text links or even banner advertisements.
To illustrate, let's take a look at the monetization I have on my blog over at
http://www.EwenChia.com:
The screen shot shows the revenue streams I have in place on the top half of my blog. Notice
that I have two different types of affiliate revenue items:
• Banner advertisement
• Google Adsense advertisements
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The Google Adsense advertisements are those 3 separate ads you see with the text links
running across the top of the page.
Whenever someone clicks on one of those advertisements, I get paid for that click - this can be
anywhere from a couple of cents per click to a dollar or more, depending on how much the
advertiser is paying for the clicks.
Just below that is a banner graphic for a product called “Covert Affiliate Links”. The banner is
click-able and directs people to the product website via my affiliate link. So, I earn a commission
whenever someone clicks through that banner and buys the product.
For the newbie, using affiliate links/banners and Google Adsense are the two easiest ways
to add revenue to a blog. In fact, the blog platform you're using, Blogger.com, makes the whole
process as easy as pushing a few buttons.
Let's run through the technical details of how to get the revenue streams onto your blog. We'll
start with Google Adsense.
Adding Google Adsense To Your Blog
Let's look at how to add Google Adsense advertisements to your blog.
Adding this element will allow you to earn money every time someone clicks on one the
Adsense ads displayed on your blog.
Note: The steps here can be used to add any other type of “affiliate feed” program you want.
Step One: Log-in to change layout settings
Go to http://www.blogger.com and log-in with the username and password you created when
you set up your blog.
You should see the following on the screen:
Click on “Layout”.
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Step Two: Add an element to your page
Here you'll see a conceptualized layout of your blog. You can add elements to your blog page,
such as space for text links, banner ads, Adsense and so on.
Go ahead and click on the longer dotted box (circled in screen shot) that says “Add a Page
Element”.
Next, you should get a pop up window showing you a list of elements you can add to your page.
Choose 'Add to Blog' under the Google Adsense element.
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From here, you will be taken to a pop up window asking you to create a Google Adsense
account.
Simply follow the instructions on the page, and then look for an e-mail with additional
instructions on setting up your Adsense account.
Step Three: Rinse and repeat for banner ads
Let's you want to place an affiliate-linked banner ad onto your blog.
First, repeat the steps you used to get to the layout area, and select either the “small” element
box or “long” element box, depending on the size of the graphic you intend to use:
Now, when the “Select Element” window pops up, choose “Add HTML/Javascript”. A new
window opens allowing you to enter custom HTML code.
In the screen shot below I've provided the example code. You should replace the “xxx” in the
TinyUrl link with the actual numbers TinyURl generated for you, e.g., 'tinyurl.com/3b3lw
You should replace the “link to your image location” with the actual location of your image. You
should have your affiliate banners uploaded to your server.
So, your image link might be something like “http://www.yourdomain.com/banner.gif”
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Now, just click “save”, and you're done!
This is the 'rough' but quick way of adding elements to your site. If you want more control over
the layout of your images, and where they appear on your blog, you'll need to read up on some
of the advanced techniques for editing your blog.
A full discussion of those techniques isn't possible here, but there are some resources to get
you going:
Blogger.com Faq
Blogger for Dummies
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Conclusion: Sticking With It!
Thanks for sticking with me till the end, I hope it’s been worth it.
Now before we conclude this long look at the Newbie Cash Machine™ system, I'd like to share
some final thoughts with you about the internet business, and what you need to keep in mind no
matter which money-making system you use.
I sincerely believe one of THE most important factors to your
success is consistency.
By this I mean consistency of both your thoughts and your actions.
You see, making money on the Internet is really pretty easy once you know what to do. Anyone
can hand you a working blueprint, and the tools for your business.
But, none of that is going to matter if you don't step up and take action on a regular basis,
implementing the knowledge you've acquired.
Getting your business of the ground requires that you first choose a business model and stepby-
step action plan. You've got one of those with Newbie Cash Machine™.
Once you've got that model, you've got to stick with it.
Follow the plan as it is laid out, and don't allow yourself to get caught up in other techniques.
Just master this one method first, do and focus on one thing at a time. You can
experiment later on once you've fully grasped this system.
Next and this is crucial…
You need to work on your business a little bit each day.
Your schedule doesn't matter as long it is consistent.
For example, you could decide to devote 1 hour each day, Monday-Friday, to putting this
system in place.
Again, the schedule is up to you as long as you make a real commitment to getting the work
done.
As a successful business owner, I can tell you that there is always work to be done.
There's always something you can improve on.
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There are always new articles to write, new products to check out and new affiliate
opportunities to take advantage of.
The important thing is to start taking action on a proven system, and sticking with it with focus,
and commitment.
I know I sound like a broken record here but this is the “secrets” of my success and I sincerely
hope it will be yours too.
Remember, you got to stick with it…
To YOUR Success!
PS. I don’t recommend a lot of OTHER people’s affiliate programs besides my own, however
this one is really good - you can get tons of mileage and leverage with it.
Plus it’s a proven internet business model with a powerful in-built marketing system, and comes
with 6 income streams automatically added into it. I’ve great success with it and you will too,
check it out









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